Guge Vs. Google Chinese Court Hearing Begins

Chinese Company Takes Google to Court from the AP reports the case between Guge and Google has begun this week. Beijing’s Guge Sci-Tech Co. took Google China to court for infringement over their name. Guge Sci-Tech Co. registered the name on April 19, 2006 with Beijing Municipal Industrial and Commercial Bureau. Google China didn’t register […]

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Chinese Company Takes Google to Court from the AP reports the case between Guge and Google has begun this week.

Beijing’s Guge Sci-Tech Co. took Google China to court for infringement over their name. Guge Sci-Tech Co. registered the name on April 19, 2006 with Beijing Municipal Industrial and Commercial Bureau. Google China didn’t register Guge until November 24, 2006. The court case has started this week. We will continue to track it and let you know what the court decides.


Earlier this week, Bloomberg’s “China Can’t Spell G-O-O-G-L-E as Search Engine Falters as Verb ” shares the problems with the name Google. Kai-fu Lee, Google’s president for Greater China, said, “G-O-O-G-L-E is not a normal Chinese spelling and people don’t pronounce it right.”


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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