SearchCap: The Day In Search, May 14, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web From Search Engine Land: Google & Other Search Engines Dominate Traffic Drivers To Wikipedia When writing about Powerset this week, I covered how its hopes to gain Wikipedia users was complicated by the fact that […]

on May 14, 2008 at 3:23 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web

From Search Engine Land:

  • Google & Other
    Search Engines Dominate Traffic Drivers To Wikipedia
    When writing about Powerset this week, I covered how its hopes to gain
    Wikipedia users was complicated by the fact that Wikipedia itself gets so many
    people from search, rather than direct navigation. New stats (PDF) from
    Nielsen Online reaffirm this — four of the five top referring sites to…
  • Hitwise: Google
    Again Hits New High; Microsoft & Yahoo Again New Lows
    Hitwise released the latest statistics for search engine share in the United
    States for April 2008. Google has again hit a new high, jumping up 0.65% from
    the prior month’s high, to 68% of the US search market. Microsoft and Yahoo
    hit all-time lows — though Yahoo, at least,…
  • Summize Gains
    "Local" Twitter Search Option
    Summize has already turned into my preferred tool to search for what people
    are saying on Twitter. Now it’s gained a way to see what people are twittering
    about near a local area. Say I want to see what’s been happening in Newport
    Beach, California, in terms of Twitter activity….
  • Travel Search
    Engine Kango Relaunches As UpTake
    Does the world need more travel sites and search engines? UpTake (formerly
    Kango) thinks so. Travel is one of the most developed and "mature" vertical
    online. It’s also one of the most competitive segments. However, there’s still
    considerable frustration in doing online travel planning notwithstanding the
    plethora of tools and…
  • Google Updates
    Earth Imagery & Begins To Blur Faces
    Google has announced a new earth imagery update has been pushed out to their
    mapping product. With that update, Google has updated their Manhattan images,
    which includes higher quality images, better naming of specific buildings and
    areas, plus Google has begun blurring the faces of people in their street
    view…
  • Increase Online
    Registrations By Improving Downloadable Assets
    Many B2B search marketing programs are designed to generate online
    registrations, inquiries and leads. Typically, something of value (such as a
    white paper, product demo, or presentation) is offered in exchange for
    personal contact information. Today I’ll offer three tips to enhance the value
    of these downloadable assets and…
  • Are We In-House
    SEO Experts? Not Really… And Here’s Why
    When you hear the phrase "in-house SEO expert" or "in-house SEO," certain
    things immediately flash to mind. There’s the glamour bits built around the
    perceptions fostered from hearing of six-figure salaries, or direct
    involvement in big projects and depth of contact many in-house search
    marketers seem to have within…
  • Can Icahn Or
    Microsoft Stop Google’s "Natural Monopoly"
    Reports are that Carl Icahn has acquired about 3 percent of Yahoo’s shares,
    apparently in hopes of taking over the company. And then? Well, you know —
    maybe go back to Microsoft. Except Microsoft may no longer want to talk, plus
    that poison pill of a Google-Yahoo ad deal still…
  • Searching for
    "Kitten Videos?" Me Neither
    A new survey from ClipBlast! about how people find video content has started a
    discussion about search and how it relates to entertainment content. In the
    survey, ClipBlast! asked 1000 online consumers if they had a preferred method
    for finding video content on the Web. Of those surveyed, almost…
  • Bidding for
    Dollars – Margin Dollars, That Is
    As the competition in search becomes more sophisticated, refining tactics
    becomes more important than ever. For online retailers, bidding by margin is
    all but essential. Every firm has a different marketing objective: some look
    for maximum ROI, some are willing to spend to break even in hopes that
    future…

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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