Siri is popular but its usage is limited, according new survey research from Parks Associates. The firm surveyed 482 iPhone 4S owners and asked about their usage of the virtual assistant. High level findings from the survey were published today by the Wall Street Journal. Parks Associates found the following: 87 percent iPhone 4S owners […]
We’ve heard the search-related mantra “answers not links” so many times over the past few years that it sounds like a cliche. However in a mobile context the phrase has more meaning: a page of Google search results is ill-suited to the mobile use case. While Google has done many things to make it easier […]
Beyond some of the processing and other technical upgrades in the new iPhone 4S, the standout feature of the new device is the Siri “Assistant.” It’s an expanded and enhanced version of what’s behind the existing Siri iPhone app, which is being shut down on October 15. And while Siri is not a “voice search […]
Siri describes itself not as a “mobile search tool,” as I have in the headline, but rather as a “virtual personal assistant.” The company went public with its technology and iPhone app just a few months ago and now Apple has reportedly acquired it for an undisclosed sum that is likely more than $50 million […]
When I’ve spoken in the past to people at Siri we’ve discussed and they’ve struggled a bit with how to present and “position” what they’re doing. Described as a “virtual personal assistant” — and called the “Siri Assistant” in fact in its formal launch — the company’s much anticipated iPhone app has arrived. There will […]
Recently IDG News Service asked Google’s Marissa Mayer about the “perfect search engine.” Here was the question posed: “What is the perfect search engine? If you had a magic wand and could create it, what would it look like? What would it do?” Mayer replied: “It would be a machine that could answer that question, […]