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Search Engine Land » Channel » Commerce » Yahoo Redesigns Home Page & App To Deliver Consistent Experience With More Relevant News

Yahoo Redesigns Home Page & App To Deliver Consistent Experience With More Relevant News

With its now nearly infinite news stream, Yahoo users no longer need to open news articles in multiple browser tabs.

Amy Gesenhues on January 28, 2016 at 12:10 pm

yahoo-y-logo1-1920

Yahoo is rolling out a new home page today in the US, along with a refresh to its app. According to the site, the updates offer a more consistent experience, making content easier to find and consume.

“You no longer need to open individual articles in multiple browser tabs,” says Yahoo of its now nearly infinite news stream. “Instead, you can simply scroll through related stories inline.”

The new Yahoo home page includes editor-selected news stories at the top of the page, with content most relevant to a user alongside the top stories. As more content is viewed by a user, their Yahoo stream will be curated to match their interests.

Yahoo news update

Also, breaking news stories can now be followed in real time on Yahoo, with an option to get instant notifications when a story is updated.

Yahoo news update

In an effort to make users more engaged with content, Yahoo has added comments directly inline with news stories.

Yahoo updated homepage2

Yahoo said it based its updates on the latest mobile trends, noting a Flurry Trend Report that showed news and magazine app usage grew 141 percent last year.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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