Yahoo Redesigns Home Page & App To Deliver Consistent Experience With More Relevant News

Yahoo is rolling out a new home page today in the US, along with a refresh to its app. According to the site, the updates offer a more consistent experience, making content easier to find and consume.

“You no longer need to open individual articles in multiple browser tabs,” says Yahoo of its now nearly infinite news stream. “Instead, you can simply scroll through related stories inline.”

The new Yahoo home page includes editor-selected news stories at the top of the page, with content most relevant to a user alongside the top stories. As more content is viewed by a user, their Yahoo stream will be curated to match their interests.

Also, breaking news stories can now be followed in real time on Yahoo, with an option to get instant notifications when a story is updated.

In an effort to make users more engaged with content, Yahoo has added comments directly inline with news stories.

Yahoo said it based its updates on the latest mobile trends, noting a Flurry Trend Report that showed news and magazine app usage grew 141 percent last year.

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Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.