AOL Buys Third Screen Media Ad Network

May 15, 2007 at 3:03pm ET by Greg Sterling

Seemingly in parallel with the land grab going on online, mobile M&A is heating up. Earlier this month, Microsoft acquired EU ad firm ScreenTonic and prior to that voice services and directory provider Tellme. Today, mobile ad network Third Screen Media went to AOL and will become a subsidiary of Advertising.com. Microsoft had been seen as a Third Screen suitor earlier in the year.

Third Screen is a strategic acquisition for AOL, as mobile becomes a more important category and advertising becomes the source of more and more revenue for AOL.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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