• http://www.dealicio.com gdclarke

    I agree with David and see Goggle’s moves as a natural progression towards broad market acceptance of the transactional ad model. Groupon style daily deals are one flavor of this model and Groupon has done a great job education the market place. Deal distribution through opt-in email has worked really well. The Groupon fire-hose will continue to work in some cases, but the hypodermic targeting possible through SEM and niche distribution channels are more interesting.