Eric Ward

Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com

Yahoo Says Goodbye, ZEEF Says Hello

Human-curated directories have long been a staple of the internet, but ultimately they're very hard to scale. See how newcomer ZEEF hopes to tackle...

When The Best SEO Move Is To Kill The Site

The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine...

Link Building At The Speed Of Natural

“Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The...

Changing Course In The New Linking World

In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many...

Where Have All The Linkers Gone?

A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of...

The Competitive Linking Analysis Trap

Several years ago, the search engines began to slowly turn off the fire-hose of linking data they freely gave anyone familiar with the link:...