Eric founded the Web's first link building and content publicity service, called NetPOST, in 1994. Today, Eric provides strategic linking consulting, link building services, training and consulting via EricWard.com. Eric publishes the strategic linking advice newsletter LinkMoses Private, and is a co-developer of AdGooroo's Link Insight.

Eric uses his experience and unique understanding of web's vast linking patterns to teach companies his merit-based link building techniques. Eric has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, About.com, TVGuide.com, and Weather.com. Eric won the 1995 Tenagra Award for Internet Marketing Excellence, and in 1997 was named one of the Web's 100 most influential people by Websight magazine. In 2007, Eric was profiled in the book Online Marketing Heroes.

Prior to launching NetPOST, Eric studied Information Science at The University of Tennessee, and previously worked for Time Inc. / Whittle Communications. Eric writes for the Link Week column, which appears weekly at

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