Content
Why Manual Link Building Will Never Be Obsolete
Contributor and link building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the contrary.
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com
Content
Defamatory Threats To Have Chilling Effect On Link Builders?
Recently, Google reached a settlement with a UK businessman who took it to court over defamatory web content. Columnist Eric Ward discusses the potential ramifications of this legal battle.
Yahoo Says Goodbye, ZEEF Says Hello
Human-curated directories have long been a staple of the internet, but ultimately they're very hard to scale. See how newcomer ZEEF hopes to tackle this challenge.
Commerce
E-Commerce Link Building — The Challenge That Won’t Go Away
Contributor Eric Ward explains how to go beyond the standard issue link building practices and adopt tactics that actually work.
Content
Changing Existing Links: Perfectly Normal — Except When It Isn’t
You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias (@pedrodias) July 1, […]
Content
Why “Linksville” Is a Ghost Town: Link Building Is Moving In House
Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one occasion, I have pretended to […]
Amazon
Food For Thought About Link Building: Some Tasty Tidbits
Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find thought-provoking, interesting, or at least somewhat helpful. Bittersweet Vindication? On April 30 of 2007, almost exactly seven years ago today, I wrote The Coming Link Apocalypse. This was before Panda, Penguin, Hummingbird, Buffy, Dewey, Vince, […]
Content
When The Best SEO Move Is To Kill The Site
The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites. Here are their basic profiles: Site One is an e-commerce company and website launched in 2013 that sells nutritional supplements, based in Atlanta, Georgia. They sell to […]
Link Building
11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t
I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns and posts? Digital […]
Content
How SEO Greed Can Ruin A Perfectly Good Linking Strategy
By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating. Barry Schwartz reported last week on John Marbach’s exposé of the popular music site, Rap Genius, which had started an “affiliate” program in order to get links pointing to their website. After it was exposed, […]
Content
Link Building At The Speed Of Natural
“Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The general argument goes something like this: “Any link that comes about because you pursued it cannot be considered natural.” or “The very act of seeking links makes any link you obtain unnatural.” […]
How Will Google Hummingbird Impact Links? Here Are 6 Ways
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I’ve spotted a few clues, and the title of this column is a direct result of those clues. […]
Content
Changing Course In The New Linking World
In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many sites that survived the carnage but aren’t as successful as they used to be — and they’re looking for ways to get back to where they once were. The scenario most […]
Content
Understanding Google’s Latest Assault On Unnatural Links
Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact URL, and it didn’t catch […]
Link Building
Where Have All The Linkers Gone?
A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means that a huge number of us are now consuming our content […]
Content
9 Netiquette Reminders For Today’s Link Builders
For many years, email was one of just a few ways you could share a URL with another person. And, people were far less accepting of link request spam than they are today. So, for today’s column, let’s talk about the ancient concept of net etiquette and link building. In many ways, it’s come full circle and […]
Google Algorithm Updates
The Link Shrink Is In: Is Starting Over The Best Option?
We just came upon the two year anniversary of what came to be known as the Google Panda Update. Between then and now, a seismic shift has seemingly taken place in the link building and SEO industry. Many of you reading this know the gory details, but if you don’t, I recommend reading Vanessa Fox’s […]
Content
The Link Shrink Is In: 3 Crazy Linking Assumptions
Building on last month’s column, Five Linking Myths That Need To Go Away In 2013, one of the best and worst things about the Web is the never-ending supply of absolutely horrifying bad information that must be clarified. This helps keep people like me in business. I feel like a link doctor. A Link shrink. […]
Link Building
Five Linking Myths That Need To Go Away In 2013
Goodbye 2012, hello 2013. For my last column of the year, I’m selecting five link building myths that I hope go away completely in 2013, and giving my rationale as to why they should be gone. The only reason I’m picking five is because it’s the day after Christmas, and if I had written about […]
DuckDuckGo
The Competitive Linking Analysis Trap
Several years ago, the search engines began to slowly turn off the fire-hose of linking data they freely gave anyone familiar with the link: operator. That operator became just about useless as a method for detecting competitor links, potential link targets or competitive intelligence, etc. I have a vivid memory of speaking at one of […]