Content
Why Manual Link Building Will Never Be Obsolete
Contributor and link building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the...
Eric Ward
Eric Ward founded the Web's first services for announcing, linking, and building buzz for Web sites, back in 1994. Ward is best known as the person behind the linking campaigns for Amazon.com Books, Weather.com, The Link Exchange, Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won the 1995 Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine. In 2009 Eric was one of 25 people profiled in the book Online Marketing Heroes. Eric has spoken at over 100 industry conferences and now publishes LinkMoses Private, a subscription based link opportunity and strategy service. Eric has written linking strategy and advice columns for SearchEngineLand, MarketingProfs, ClickZ, Search Marketing Standard, SearchEngineGuide, Web Marketing Today, and Ad Age magazine. Learn more about Eric and his content publicity and link building services at http://www.ericward.com
Content
Defamatory Threats To Have Chilling Effect On Link Builders?
Recently, Google reached a settlement with a UK businessman who took it to court over defamatory web content. Columnist Eric Ward discusses the...
SEO
Yahoo Says Goodbye, ZEEF Says Hello
Human-curated directories have long been a staple of the internet, but ultimately they're very hard to scale. See how newcomer ZEEF hopes to tackle...
Commerce
E-Commerce Link Building — The Challenge That Won’t Go Away
Contributor Eric Ward explains how to go beyond the standard issue link building practices and adopt tactics that actually work....
Content
Changing Existing Links: Perfectly Normal — Except When It Isn’t
You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google...
Content
Why “Linksville” Is a Ghost Town: Link Building Is Moving In House
Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote:...
SEO
Food For Thought About Link Building: Some Tasty Tidbits
Presented for your consideration, below are a number of linking-related comments, thoughts, ideas and other notes that I believe you’ll find...
Content
When The Best SEO Move Is To Kill The Site
The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine...
SEO
11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t
I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content...
Content
How SEO Greed Can Ruin A Perfectly Good Linking Strategy
By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating....
Content
Link Building At The Speed Of Natural
“Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The...
How Will Google Hummingbird Impact Links? Here Are 6 Ways
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way...
Content
Changing Course In The New Linking World
In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many...
Content
Understanding Google’s Latest Assault On Unnatural Links
Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site...
SEO
Where Have All The Linkers Gone?
A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of...
Content
9 Netiquette Reminders For Today’s Link Builders
For many years, email was one of just a few ways you could share a URL with another person. And, people were far less accepting of link request spam...
SEO
The Link Shrink Is In: Is Starting Over The Best Option?
We just came upon the two year anniversary of what came to be known as the Google Panda Update. Between then and now, a seismic shift has seemingly...
Content
The Link Shrink Is In: 3 Crazy Linking Assumptions
Building on last month’s column, Five Linking Myths That Need To Go Away In 2013, one of the best and worst things about the Web is the...
SEO
Five Linking Myths That Need To Go Away In 2013
Goodbye 2012, hello 2013. For my last column of the year, I’m selecting five link building myths that I hope go away completely in 2013, and...
SEO
The Competitive Linking Analysis Trap
Several years ago, the search engines began to slowly turn off the fire-hose of linking data they freely gave anyone familiar with the link:...