Google Ads will automatically pull promotions from advertisers’ websites

Google Ads is preparing to automatically find promotions on advertisers’ websites and add them to eligible Search and Performance Max campaigns, reducing the need to manually create promotion assets.

How it works. Google says its system will scan advertisers’ websites for valid, high-quality promotions and automatically create promotion assets from eligible offers.

Who gets it. The feature initially applies to Search and Performance Max campaigns with linked location assets that don’t already have promotion assets attached.

The local angle. Google says the automated promotions are intended to help drive both online and offline results, making the update particularly relevant for advertisers using location assets to connect digital campaigns with physical stores.

Where to find them. Once an automatically created promotion begins serving, advertisers will be able to see and manage it from the Assets section of their Google Ads account. Assets that haven’t received impressions won’t appear there.

The catch. Google is automatically opting advertisers in rather than requiring them to enable the feature themselves.

More control. Advertisers that don’t want Google automatically sourcing promotions can disable the feature at the account level by going to their automated asset settings and turning off Automated Promotions.

Why we care. Promotions can make ads more compelling without requiring teams to manually build assets every time a new offer appears. But automatic enrollment also means advertisers should review their settings and ensure the deals Google finds accurately reflect current pricing, eligibility and brand messaging.

The bigger picture. Google continues to expand automated assets across its advertising platform, using information from advertisers’ websites to generate more components of campaigns with less manual input.

The bottom line. Starting Oct. 12, eligible advertisers could have website promotions automatically turned into Google Ads assets unless they opt out — making this both a new automation opportunity and another account setting worth checking.