Scott Brinker

Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. He also writes a blog on marketing technology, Chief Marketing Technologist. Follow him on twitter via @chiefmartec.

See the complete agenda for MarTech Europe

Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling...

The Quintessential Marketer Scientist

Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare...

4 Principles Of Marketing As A Science

What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80’s song by Thomas Dolby. Across our...

Why Big Testing Will Be Bigger Than Big Data

Big data is a big topic these days, one that has made its way up to the C-suite. The CMO may not yet fully understand what big data is, exactly. But...

Who’s Afraid Of The Big Bold Test?

“My team accepts that some experiments must fail in order for us to learn from them.” In a recent study of Fortune 1000 marketers...

Have You Adopted Agile Marketing Yet?

A couple of years ago, I wrote a column that introduced agile marketing — a management approach that adapts agile software development...

Death To The Cliché Landing Page

This week at SMX Advanced, I gave a talk titled Death to the Cliché Landing Page (link will open the deck on SlideShare.net). Since the slides are...