Google

Google AdMob outage traps users on black screens with no way to close ads

Google is investigating an issue with AdMob interstitial video ads that leaves users stuck on black screens with unresponsive close buttons across both iOS and Android devices.

What’s happening. According to Google’s incident announcement, affected AdMob users can still access the platform but may experience error messages, high latency and unexpected behaviour.

  • Interstitial video ads fail to render, displaying a solid black screen instead.
  • The ad’s close button becomes unresponsive, preventing users from returning to the app.
  • The issue affects both iOS and Android applications.

The catch. Google says there is currently no workaround. Users must force close the affected application to escape the black screen.

Why we care. Beyond disrupting the user experience, the issue could affect ad engagement and monetisation for publishers relying on interstitial video ads.

It also raises concerns about user frustration and app abandonment when ads become impossible to dismiss.

What’s next. Google says it is investigating the reports and will provide more information shortly.

No estimated resolution time has been announced.

The bottom line. An ad format designed to capture attention is instead trapping users inside apps, with force closing the only available escape until Google resolves the issue.

Find out when the issue is fixed.

Explore more on

Google AdMob Google Mobile advertising Software bug User experience Android IOS
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Anu Adegbola

Paid Media News Editor, Search Engine Land

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, AdWorld Experience (Bologna, IT) and more.