Scott Brinker

Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.

SEO

MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up […]

Pinterest

Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]

SEO

MarTech beta rates expire this week – reserve your seat now

Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates are available for only a […]

SEO

4 reasons you should attend MarTech this May

Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded […]

Amazon

Master modern marketing technology leadership over 3 intense days

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working the intersection of marketing, technology, […]

SEO

Do you have the martech knowledge you need?

Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out […]

SEO

The year in review: Top 5 MarTech insights and showstoppers

As we turn our eyes toward the new year and the next MarTech conference, we have much to reflect on. The pace of change and the adoption of marketing technologies continue to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital disruption. “Technology changes […]

SEO

Registration for MarTech San Francisco is open!

MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn firsthand how digital business pioneers have navigated their own digital transformation. If you’re passionate about how […]

SEO

Don’t miss MarTech Europe next week. Hope to see you there!

I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: leading brands will share how they’ve integrated marketing technologies to […]

SEO

See the complete agenda for MarTech Europe

Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage […]

Google Analytics

MarTech Europe preview: Here’s what to expect in 6 weeks

We’re only six weeks away from MarTech Europe in London, November 1–2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology and management. I’m excited to give you a preview of what the conference will deliver, but first… If you […]

SEO

MarTech Europe is just 2 months away, don’t miss out!

We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]

Amazon

Best. MarTech. Ever. This March In San Francisco.

You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100 percent certainty: the next MarTech conference in San Francisco, March 21–22, will be the best one yet. More than 40 sessions await the nearly 2,000 attendees expected for […]

PPC

The Quintessential Marketer Scientist

Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing deserves its own mythical hybrid: the marketer scientist. The marketer scientist is not a reincarnation of […]

PPC

7 Principles From 7 Years Of Landing Pages

In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first prototype of a landing page management platform. At the […]

Analytics & Conversion

4 Principles Of Marketing As A Science

What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80’s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”), and so on. In our digitized and data-deluged world of modern […]