Bing’s New Airport Maps Aim To Make Air Travel Easier


Finally, some good news for air travelers: Flying gets a little bit easier with Bing’s launch of detailed U.S. airport maps.

Much like the previously announced shopping mall maps, Bing’s airport maps take searchers inside the airport to see things like gate locations, stores and restaurants on each concourse, restroom locations and more.

Searchers will find the airport maps when they come across one of the 42 available U.S. airports on Bing maps. They’re accessible more quickly by searching for the airport name or code (i.e., SEA for Sea-Tac International Airport). And Bing has also added a new “Map” link next to flight status search results.

Here’s a look at how it works for Sea-Tac:

When you first find the airport on Bing Maps, it’s highlighted in blue and a mouseover introduces the new airport map (as shown in the image above).

As you zoom in, Bing shows details such as the proximity of various parking opportunities to the airline’s ticketing counters. That’s especially helpful at bigger airports with large parking areas. In a rush for your Virgin America flight? Now you have a good idea where to park.


As you zoom in further, you get detailed concourse maps -- helpful for finding out where food and restrooms are. And, more conveniently, you learn some airport quirks -- like the fact that gate C10 and C11 are not exactly near each other at Sea-Tac.


Bing has also included a directory of the airlines and shops at each airport. Details of some shops are available when you mouseover their location on the detailed map above.

As I said above, there are currently 42 airports available on Bing Maps now, and Bing says more are on the way. You can see the current list on Bing’s blog post.

There are already a few mobile apps available that offer similar features, and Bing would be wise to port this search feature to its mobile apps/properties as soon as possible. For now, it’s a welcome addition to the desktop search experience.

Now, if only Bing could figure out a way to get us through those TSA checkpoints more quickly….

Related Topics: Channel: Local | Microsoft: Bing Maps & Local | Microsoft: Bing Travel


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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