In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further “brandification” of […]
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introduction of banner ads is a noticeable change for the company. Here’s what we know […]
Google has confirmed that they are testing incredibly large banner ads for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a “small experiment” running currently in the U.S. market. The ad […]
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
Finally, some good news for air travelers: Flying gets a little bit easier with Bing’s launch of detailed U.S. airport maps. Much like the previously announced shopping mall maps, Bing’s airport maps take searchers inside the airport to see things like gate locations, stores and restaurants on each concourse, restroom locations and more. Searchers will […]
100 million active users. 1 billion tweets every seven days. Plans to grow the ad business. These stats and facts are part of a “State Of The Twitter” talk Twitter CEO Dick Costolo gave to the press today. Live blogging below! Dick arrives. Nothing big, he says. “I just wanted to give you a state […]
As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Has Been Blocked In China Just one day after Google offered invites to Google+, China has blocked access the new social networking site. This is not surprising at all as […]
Google and Virgin America have teamed up in a clever Chromebook promotion that will benefit both brands. The airline sent out an email this morning that offers a free Chromebook test drive, “From July 1 to September 30 . . . on select flights from San Francisco, Dallas-Fort Worth, Boston, and Chicago, exclusively on Virgin […]
Twitter doesn’t claim to have caused the biggest Super Bowl viewing audience in history, but maybe it helped, says Twitter cofounder Biz Stone. Stone sees Twitter as helping drive live viewing by creating a shared experience. Stone also had a further rebuttal to Malcolm Gladwell’s dissing of the value of social media in political movements. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Check Out Bing On A Windows Phone 7 Device The Bing Search Blog just posted pictures of how Bing looks and acts on a Windows Phone 7 device. As you know, […]
Hot on the heels of the TweetUp announcement comes news that Twitter plans to announce its own advertising platform on Tuesday. The New York Times says the program will be called “Promoted Tweets.” The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEM Lessons From The Fall Of The Berlin Wall Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we […]
Who expected the search wars to open a new front involving WiFi? Google, Bing & Yahoo have each just announced free WiFi promotions of various sorts. Google, which previously said it would provide free WiFi on all Virgin America flights through early next year, is now going to provide it at 47 US airports through […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supporting A Global Brand Campaign With SEM On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Levinson Leaves Google’s Board Of Directors, Stays On Apple’s Arthur Levinson, a member of Google’s board of directors since 2004, has resigned from that position effectively immediately. Google’s announcement doesn’t give […]
Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery […]