Bing Launches Conversational Search

In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search “who is the president of […]

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In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next.

Using presidential searches as an example, Bing explains how a user could search “who is the president of the united states” followed by a search for “who is he married to” and its search results for the second query will be based on both searches.

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According to the announcement, Bing will be rolling out more search features in the near future: “This is a long journey, and we expect to deliver a number of additional improvements in the days ahead.”


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About the author

Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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