Bing Launches Conversational Search

In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next.

Using presidential searches as an example, Bing explains how a user could search “who is the president of the united states” followed by a search for “who is he married to” and its search results for the second query will be based on both searches.

According to the announcement, Bing will be rolling out more search features in the near future: “This is a long journey, and we expect to deliver a number of additional improvements in the days ahead.”