The follow-up query: Rethinking SEO for conversational search
A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.
Topic: Conversational search in content management systems
Google Discover lets you customize your feed using conversational search
Google said this helps you customize your Discover feed "with content that genuinely matches what you care about right now."
How AI prompt patterns vary by industry and shape search visibility
From symptom-based questions to software comparisons, see how user prompts influence what AI systems choose to surface.
YouTube testing new search experience, Ask YouTube
YouTube calls it a "conversational search experience to complement how you already search on YouTube."
Google: AI ads driving up to 80% sales lift for some brands
Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
Google Search Live expands globally where AI Mode is available
Google credits its new audio and voice models in Gemini 3.1 Flash Live for the expansion.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
How AI-driven shopping discovery changes product page optimization
Product pages supply the data AI uses to recommend products. Learn which details matter most for AI shopping discovery.
Google says AI search is driving an ‘expansionary moment’
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
Google AI Overviews follow up questions jump you directly to AI Mode
This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.
How conversational AI is changing the economics of paid search
A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
Call it whatever you want – just don’t call it ‘Answer Engine’
Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that presence pays.
How to track visibility across AI platforms
Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
SMB websites see rising traffic from ChatGPT and other AI engines
ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.
LLMs are disrupting search – is your brand ready?
With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.
How to monitor brand visibility across AI search channels
Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.
How to use the ‘perfect click’ to optimize for AI-assisted search results
Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
Bing says links are still a very important ranking factor
A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case.
Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
The virtual assistant revolution is ushering in the next era of search.
Google’s iOS App Now Provides Context-Aware Conversational Search
Google recently updated its iOS app to bring context-aware searching to any content within search results. It allows searchers to ask additional questions without formulating entirely new queries. Here’s how Google explains the functionality in the app update description: Say “Ok Google” and ask a question while on any Web page to get smart answers about what you […]
Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly
No keywords required. From the context of apps being used, Google Now on Tap can suggest related information & move users between apps as necessary.
Bing: It’s Unlikely That We’ll Take Search Share Away From Google
Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search technology an important part of mobile apps and other […]
Bing Launches Conversational Search
In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search “who is the president of […]
Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”
Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request? Will the day come when we’re using devices that only offer voice-based search? Will the day come […]
Apple Makes Bing The “Default Search Engine” For Siri
One of the things that you might have missed if you weren’t paying really close attention to the live blogs of the Apple WWDC keynote is that when iOS 7 comes out Siri will be able to directly search Twitter, Wikipedia — and Bing. From a search perspective that’s potentially huge news. I’m speculating that […]