Bing Shopping Incorporates Natural Language Search

If you search for “cashmere sweaters under $100″ on Bing or Bing Shopping, the search engine now understands what you mean, returning results for products in the category under the price point specified. Microsoft announced the ability to recognize price constraints today, describing the innovation as “a small step in our journey to make search friendlier to natural language queries.”

Similar searches on Google Product Search don’t return appropriate results.

So far, the change will only apply to prices, and only to U.S.-based searches. However, it does work for mobile searches. Mobile searches for products are widely expected to grow, as shoppers in retail stores do price comparisons and look for reviews online.

Microsoft said it has built the engine so that it can be scaled to other natural language queries in time.

Related Topics: Channel: Retail | Microsoft: Bing Shopping

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  • http://www.jameskeating.com JamesKeating

    This is something ShopWiki did nearly 5 years ago: http://www.shopwiki.com/wiki/help%3APress%3ALaunch

    “Searches as simple as “digital camera $400” and “4 inch heels,” and as layered as “Compact Flash Memory 2GB less than $200” and “400-600 watt amplifier,” yield accurate results on ShopWiki”

  • http://blog.cpcstrategy.com CPC_Andrew

    Thanks for posting Pamela. I really like this feature. Hopefully the word gets out to shoppers to use it (Bing’s next TV ad campaign?).

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