Sign up for our daily recaps of the ever-changing search marketing landscape.
Bing Shopping Incorporates Natural Language Search
If you search for “cashmere sweaters under $100” on Bing or Bing Shopping, the search engine now understands what you mean, returning results for products in the category under the price point specified. Microsoft announced the ability to recognize price constraints today, describing the innovation as “a small step in our journey to make search friendlier to natural language queries.”
Similar searches on Google Product Search don’t return appropriate results.
So far, the change will only apply to prices, and only to U.S.-based searches. However, it does work for mobile searches. Mobile searches for products are widely expected to grow, as shoppers in retail stores do price comparisons and look for reviews online.
Microsoft said it has built the engine so that it can be scaled to other natural language queries in time.