What is generative AI and how does it work?
Generative AI is a type of artificial intelligence that can create content like text, images, and music.
Topic: Natural language processing
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
SMX Now: Find the entity gaps holding back your content strategy
See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
Google Ads data shows query length shift post-AI Mode
Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.
Your marketing agent is working. Can you see what informs its recommendations?
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
Topical authority, declared: How Search Engine Land bucked the editorial traffic decline
Can entity SEO transform publisher performance? See how Search Engine Land increased organic visibility and AI Overview citations using topical authority and Knowledge Graph optimization.
What multilingual regions reveal about the future of AI search
Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
Prompt research: The next layer of SEO and GEO strategy
As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
Google launches natural language Developer Assistant for Google Ads API
Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries.
What is AI, actually, and how is it affecting SEO?
Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.
Entity-first SEO: How to align content with Google’s Knowledge Graph
Align your content with Google’s entity understanding pipeline. Learn how to optimize pages, schema, and NLP signals for semantic precision and visibility.
AI-generated content: Benefits, risks & SEO best practices
AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings.
Google AI Mode: What it is & how it impacts search
Google AI Mode is reshaping how results are generated. Learn what it means for SEO, how it works, and how to adapt your strategy for AI-driven search.
Regex for SEO: The simple language that powers AI and data analysis
From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows.
Yelp’s new tools help brands connect faster and engage customers in real time
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
Semantic SEO: How to optimize for meaning over keywords
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
Brand mentions and how to make the most of them
Learn how brand mentions—linked or unlinked—impact SEO. Discover ways to track, optimize, and turn them into lasting search visibility.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
How to make your AI-generated content sound more human
Refine your ChatGPT prompts to unlock longer, livelier, more human content – complete with tone, emotion, and storytelling that resonates.
Writing for SEO: How to write snippet-friendly content that wins in Google and LLMs
Learn how to write snippet-friendly content optimized for Google and LLMs using clear structure, semantic SEO, and verbiage that ranks.
How AI changes how we respond to negative reviews and comments
Negative feedback can damage your brand, but AI is making it easier to respond with empathy and consistency at scale. Here’s how it works.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts.
The shift to semantic SEO: What vectors mean for your strategy
As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.
Guide to AI prompts: what they are and how to write them
Ready to explore AI prompts? Our guide explains what they are and offers advice on writing them like a pro.
Google AI Overviews: Everything you need to know
Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
15 AI tools you should use for SEO
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
How to implement generative engine optimization (GEO) strategies
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
Is using AI-generated content for SEO plagiarism?
Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.
Generative AI tactics, tools and insights from the experts
Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.