Bing’s New Ad Campaign: Bing Is For #Doing

Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. More specifically, the new TV campaign focuses on winter sports […]

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bing-b-logoBing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging.

Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. More specifically, the new TV campaign focuses on winter sports athletes and will include freeskier Bobby Brown along with snowboarders Kaitlyn Farrington, Gretchen Bleiler and Kevin Pearce.

Pearce, who’s now returning to action after a brain injury forced him to miss the 2010 Olympics, is the subject of the first TV commercial, which will air during the NFC Championship footbal game on Sunday and during the upcoming X Games.

<a href="https://video.msn.com/?vid=e0b69573-e6bb-4d7d-b1e9-a949d063e263&amp;mkt=en-us&amp;src=SLPl:embed::uuids" target="_new" title="Bing is for #Doing: Kevin Pearce&rsquo;s Story" rel="noopener">Video: Bing is for #Doing: Kevin Pearce&rsquo;s Story</a>

The athletes’ stories will air on TV, and will also be promoted online via social media campaigns.


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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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