Bing’s New Ad Campaign: Bing Is For #Doing

bing-b-logoBing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging.

Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. More specifically, the new TV campaign focuses on winter sports athletes and will include freeskier Bobby Brown along with snowboarders Kaitlyn Farrington, Gretchen Bleiler and Kevin Pearce.

Pearce, who’s now returning to action after a brain injury forced him to miss the 2010 Olympics, is the subject of the first TV commercial, which will air during the NFC Championship footbal game on Sunday and during the upcoming X Games.

<a href=';mkt=en-us&#038;src=SLPl:embed::uuids' target='_new' title='Bing is for #Doing: Kevin Pearce’s Story'>Video: Bing is for #Doing: Kevin Pearce’s Story</a>

The athletes’ stories will air on TV, and will also be promoted online via social media campaigns.

Related Topics: Channel: Industry | Microsoft: Bing | Microsoft: Marketing | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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