Bing’s share of paid search clicks is up 44% since its launch at the start of June. That’s according to a blog post from SEM provider Efficient Frontier.

As the company reported last month in its quarterly report, Bing continues to show strength in the Travel and Finance categories, with gains of 11% and 22%, respectively.

Related Topics: Microsoft: Bing | Stats: General

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee