Bing

Bing’s Paid Click Share Still Rising: Report

Bing’s share of paid search clicks is up 44% since its launch at the start of June. That’s according to a blog post from SEM provider Efficient Frontier.

Bing paid click share

As the company reported last month in its quarterly report, Bing continues to show strength in the Travel and Finance categories, with gains of 11% and 22%, respectively.

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Efficient frontier Microsoft Bing Pay-per-click Search engine marketing Search engine optimization
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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.