Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says

emma-watsonHey Emma Watson fans: Be really careful about clicking on those search results.

McAfee, the security technology company, says Watson is 2012′s most dangerous celebrity to search for — replacing Heidi Klum, who held that title last year.

According to McAfee’s Most Dangerous Celebrities study, searches related to Watson have a 12.6 percent chance of leading to a malicious website that offers spyware, adware, viruses and the like.

When it comes to dangerous search terms, the landscape is decidedly female. The only guy to make McAfee’s top 20? That would be Jimmy Kimmel, who ranks number 13. Last year, both Piers Morgan (No. 3) and Brad Pitt (No. 10) were in the top ten. This year, the entire top ten dangerous celebrity searches are females.


(Stock image via Featureflash / Shutterstock.com. Used under license.)

Related Topics: Channel: Strategy | Features: Analysis | Search & Society: General | Stats: General | Stats: Search Behavior


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Philip Murphy

    I just heard this on the Adam Carolla podcast, funny. People definitely need to think about the searches they are doing and how people could use the popularity of those searches to prey upon them. The more ubiquitous that search becomes, the less people are really thinking about the danger of the searches they are making

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