Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics.

The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the performance of each bid adjustment within a campaign — by device, location and time of day.

Google Analytics Bid AdjustmentsYou’ll notice in the Google-provided screenshot example above, there are columns for Revenue and Ecommerce Conversion Rate in the Summary view. These metrics are available when Ecommerce tracking is enabled in Google Analtyics, allowing you to analyze bid adjustment performance by ROI. However, when you look at your own reporting, you may see that the Summary view only shows goal results and that the columns for Revenue and Ecommerce Conversion Rate appear under the Ecommerce view instead.

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns | Google: Analytics | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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  • Tom Butlin

    Good to see this – it will be very useful for us data nuts. The only gripe I have is that the reports aren’t customisable – I’d love to see Cost per Conversion in here, or at least the ability to edit into a custom report.
    I tried making a custom report, but Bid Adjustment is not part of that suite either.

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