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Google AdWords Gets Ready For Holidays With Special Dividers

Every year, Google dresses up the dividers between the organic search results and the paid search results with special holiday icons. This year is no different. David notified me that the special holiday dividers are now up.

Every year, they do change up the icons they use, to give it an updated feel. Below, I will post screen captures for searches on Christmas, Hanukkah, Kwanzaa, snowman, dreidel, and Chrismas tree. I am sure I am missing some. For the past years, see 2007, and 2006, 2005.

Google AdWords During Holidays

Google AdWords During Holidays

Google AdWords During Holidays

Google AdWords During Holidays

Google AdWords During Holidays

Google AdWords During Holidays

I am a bit upset there is not special divider for Festivus. ;-)

Update: Festivus is now live:

Google AdWords Holiday

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.