Google AI Mode ads: Everything you need to know
Google is deciding when and how to introduce your business into AI-powered conversations. Here's where your control begins — and ends.
Topic: Christmas
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
Is your Google Ads account ready for Q4?
Black Friday isn’t the time to discover problems with your tracking, product feed, or margins. Here’s what to sort out beforehand.
Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
SEO analytics: How to interpret SEO data & anomalies
Master SEO data analysis: Identify spikes and drops in organic traffic, uncover root causes of, and make informed decisions with our detailed guide.
Google’s spam update vs. AI affiliate sites: An SEO experiment
An experiment with AI affiliate sites shows how Google’s spam systems treat low-trust, programmatic SEO — and why it can’t stand alone.
SEO vs. PPC vs. AI: The visibility dilemma
AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt.
Aja Frost on AI search, content strategy, and AEO success metrics
HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
Advanced agentic use cases for Digital Asset Management
Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
How to fix the ‘Server error (5xx)’ error in Google Search Console
Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.
Google just lifted its 2019 ban on fingerprinting for advertisers
Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
How to boost PPC retargeting efficiency with an RFM analysis
Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.
The top 100 consumer products this holiday season, according to Google
Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.
Winning the 2024 holiday retail season: A macro approach
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
Google Ads rolls out new promotions feature for App campaigns
Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
DIY reactive digital PR: How to earn media coverage on a budget
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
2024 holiday marketing: Top SEO and PPC tips for a short shopping season
Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing.
Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
How SEO moves forward with the Google Content Warehouse API leak
Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.
9 SEO tactics for the holiday period
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.
Key takeaways from the UK’s most effective holiday ads in 2023
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
Why you should prep your holiday SEO campaigns now and how
Don't wait for the holiday rush! Kick off your SEO preparations now and maximize your holiday sales potential for seasonal success.
How to write a listicle (with 6 examples)
While writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
5 SEO best practices for Black Friday and the holiday season
Looking to boost your holiday sales this Black Friday/festive season? It's best to plan ahead of time and implement these seasonal SEO tips.
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
Year-on-Year Calculator
Year-on-Year calculations are the most useful and trustworthy way to measure performance. By comparing your current performance to the same period last year, you can see whether you are objectively doing good or bad – all while taking into account seasonal variations. Below we have provided a useful online Year-on-Year Calculator to measure the change […]
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
An old-fashioned retailer’s modern marketing approach
The Vermont Country Store revamped its business and kept employees safe with these three initiatives.
Google Search Console brings back request indexing tool
After 69 days of it not working, it is now back up and running.
Google December 2020 core update is now fully rolled out
Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted.
Microsoft Advertising promotion extensions available in time for the holidays
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.