Google Keyword Planner Now Shows Conversion Estimates

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile […]

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Google keyword planner adds conversion estimates

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords.

Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile and desktop.

You can see the conversion estimates broken out by ad group, keyword, device and location by selecting the respective tabs above the chart area.

To get started, choose the “Get traffic forecasts for a list of keywords” from the Keyword Planner home page.


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About the author

Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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