Keyword analysis: The complete guide
Take your keyword research to the next level with keyword analysis. Find out how to identify relevant keywords that will drive traffic.
Topic: Google Keyword Planner
Commercial intent keywords: What they are and how to rank
Learn how to find buyer intent keywords and evaluate commercial intent for a set of keywords.
Keyword research template
Streamline and organize your keyword research with this free template.
Google upgrades Keyword Planner with localized forecasting
Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving advertisers deeper insights for localized planning.
How to implement a full-funnel PPC marketing strategy
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
A guide to effective PPC projections
This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.
How to target highly competitive organic keywords: An advanced approach
Learn how competitive analysis, keyword research, and audience insights can help your brand stand out and dominate the search results.
Unleashing enterprise SEO superpowers: The 4 pillars for SEO success
Navigate technical SEO challenges, unmask SEO insights and build strong relationships for triumphant SEO glory.
5 tips for effective PPC bidding on a budget
Looking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips.
How to prioritize SEO keywords for content creation
Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content.
Google Keyword Planner gets a new feature
For some advertisers, there's a new automated ad group feature available in the Keyword Planner tool.
Google Keyword Planner Tool gains year-over-year, 3-month change and trends data
The platform is making more data available that you can use to make informed decisions about your search campaigns.
How much of the market do you really own?
Share of search can reveal the truth.
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.
SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Trump & Clinton have failed to use free space in Google for US presidential candidatesOct 18, 2016 by Danny Sullivan For a week, neither campaign used the special program giving […]
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
SearchCap: Google AdWords login, keyword planner bug & Bing Ads bulk editing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Access up to 5 AdWords accounts with one loginSep 13, 2016 by Ginny Marvin Also, no need to confirm user access invitations anymore. Seeing Google Keyword Planner down? You’re not […]
Seeing Google Keyword Planner down? You’re not alone
Many users with active campaigns are unable to access Keyword Planner.
Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword Planner.
SearchCap: Google images in results, AdWords changes & keyword planner excuses
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing image thumbnails in mobile search results againAug 19, 2016 by Barry Schwartz Google brings back an old test, showing images in the mobile web search results. What do you […]
Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
Google clarifies Keyword Planner doesn’t require an active campaign
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.
The Surprise Discovery Wayfair Made About Organic Rankings And Conversions
After a Google algorithm update boosted its rankings, e-commerce retailer Wayfair discovered that ranking #1 is even more crucial than previously thought. Wayfair's Alex Stein shares his findings.
Google Keyword Planner Now Shows Conversion Estimates
Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile […]
SearchCap: Google Keyword Planner Enhanced, Yandex Earnings & AdWords Scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36% Yandex 2014 first-quarter earnings release shows the Russian search engine’s revenue was up 36 percent year-over-year since […]
Google Adds New Features To The Keyword Planner Tool
Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer’s blog. (1) Nice graphical visualizations and estimates for geographics that breaks out locations with […]
Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013
Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement […]
Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such. (Burger King’s “Have It […]
SearchCap: The Day In Search, August 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets 5,000 Reconsideration Requests Per Week Google’s head of search spam Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google […]
Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome
Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool. Looking at tweets over the past 7 days, “Keyword Tool” yields a sentiment score of 59 on Topsy.com compared to just 45 for “Keyword […]
Google Warning External Keyword Tool Shut Down Is Near, AdWords Keyword Planner To Replace It
Google is working toward the complete phase out of the Adwords Keyword Tool and phasing in the new AdWords Keyword Planner. Users accessing the free external Adwords Keyword Tool to perform keyword research, will see the messaging below that it will no longer be available in the coming month and is being replaced by Keyword […]
How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a […]
Cars, Restaurants, Financial Services Top Study Of “Complaint Searches”
Among major brands, those in the automobile, finance, and food service industries attracted the most complaint-related searches in 2010. That’s according to a new study from the marketing agency Web Liquid Group. The 2011 Customer Complaint Index measures search activity in the Google Keyword Research Tool involving complaints (i.e., broad match results for “(brand name) […]
Google Adds New Filtering & Refinement Options To Keyword Tool
The Google AdWords Blog announced a few new features recently added to the new keyword tool released in September 2009. The new features come from feedback from the AdWords community and include: Search for keywords in your list by inclusion or exclusion search boxes Expand your keyword list with a new “more like this” button […]