Google To Phase Out Old Keyword Tool In Exchange For New Version

Apr 28, 2010 at 2:52pm ET by Barry Schwartz

If you try to access Google’s external keyword tool, you may notice that you are sent to the new keyword tool Google began offering in September 2009. A Google spokesperson told me that they are now encouraging users to use the new tool over the old tool and have decided to direct a portion of those users to the new tool.

I asked Google if they plan on phasing out the old tool. Google told me that the old tool is still available from the new tool via a link at the top right that reads, “previous interface.” Google told me they do plan on phasing out the old tool for the new tool, but would not give me an estimated date for that to occur. It is my understanding that Google wants to wait to hear any feedback prior to making that decision.

The new external keyword tool is still available to any user, without a login required, but there is an immediate captcha that is required before you utilize the tool. There was an captcha on the old tool as well.

Here are screen captures of the new and old tool:

New Tool:

Old Tool:

Related Topics: Channel: SEM | Google: AdWords | SEM Tools: Keyword Research | Top News

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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http://www.clinkswebservice.com KimClink

Great Post Barry,

While I like the tool I am sorry to see Google push it forward (as I have seen in many of my client accounts) because it is missing the option to identify and add negative keywords.

I blogged on this February 22nd, 2010 on AdWordsHelpExperts after I discovered the new tool was missing the negative match option. I contacted Google and received a comment stating that they were going to have the appropriate team review the issue…never heard back…

Take Care and again great post, just wanted to comment on the negative keyword issue.

Kim
http://www.zen-e-solutions.com.sg raanzensg

HI Buddy!!!

Already the Google have advanced for rel time support…so i think they are not updated the new keyword phrase…meet again.
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I don’t think that Google do any major chances in this keyword tool because its ole version is very advance and it has all think which i need for search keyword.if Google really want to bring something new with its new version that’s really a good news for us.

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