Google

Google Panda Update Coming In Upcoming Weeks

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At SMX Advanced tonight, Google’s Gary Illyes announced that the next Panda update will happen in the upcoming weeks. He said he expects it in the next two to four weeks.

Illyes referred to it multiple times as a data refresh, not an algorithmic change. So sites that have been suffering from this algorithm may see a recovery in the near future. However, not all sites will see a recovery: Some may not recover, and new sites may also be hit by this data refresh.

When the data refresh is updated, we will make sure to notify you right here.

Illyes also explained that it is in Google’s best interest to keep this data fresh, so the they want to keep it updated as frequently as possible. But they do require manual updates and will currently not run by itself like some of their other algorithms.

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Diffusing update algorithm Gary Illyes Google Google Panda Search engine optimization SMX Advanced Europe
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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.