Google: Panda Update 🐼

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What Is The Google Panda Update?

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.

Our Guide To Google Panda:

Latest

8 major Google algorithm updates, explained

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat...

Sponsored Content: SEO PowerSuite | Sep 19, 2017 at 7:30 am ET

Google Panda demotes or adjusts your rankings down — it does not devalue

Gary Illyes from Google told us Google's new Penguin 4.0 algorithm devalues spam, ignores it -- but Panda demotes the spam by adjusting the...

Barry Schwartz | Oct 14, 2016 at 9:38 am ET

The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the...

Pratik Dholakiya | Sep 28, 2016 at 11:03 am ET

With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]

What are Google's quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn...

Glenn Gabe | Aug 29, 2016 at 12:50 pm ET

Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more

From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with...

Barry Schwartz | Jun 23, 2016 at 9:31 am ET

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this...

Jim Yu | Jan 26, 2016 at 10:13 am ET

Google Explains What It Means To Be Part Of The “Core” Algorithm

To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won't work...

Barry Schwartz | Jan 21, 2016 at 9:23 am ET

SEOs Confused, Puzzled After Google’s Mystery Update

Below is a summary of some of the questions, answers and additional confusion around the Google core algorithm update this weekend and the Panda...

Barry Schwartz | Jan 13, 2016 at 9:26 am ET

Google Panda Is Now Part Of Google’s Core Ranking Signals

Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google's core ranking...

Barry Schwartz | Jan 12, 2016 at 9:27 am ET

Is Google Updating Its Ranking Algorithms? Some Webmasters Believe So

All the signals are pointing to a significant Google update over the past week. Here is what we think is going...

Barry Schwartz | Oct 22, 2015 at 10:03 am ET

Google Panda 4.2 Is Still Rolling Out

Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling...

Barry Schwartz | Oct 1, 2015 at 2:48 pm ET

4 Reasons Organic Search Is Better

Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts, argues...

Kristine Schachinger | Sep 9, 2015 at 9:23 am ET

What Happened To The Google Panda 4.2 Update? Did It Make A U-Turn?

Google has no comment on why many webmasters have seen their Panda 4.2 gains reversed on August...

Barry Schwartz | Sep 4, 2015 at 9:40 am ET

How To Manage Your Old & Outdated Content

Fresh content is important when it comes to SEO, but Erin Everhart reminds us that there's value in updating old content, as...

Erin Everhart | Aug 25, 2015 at 10:09 am ET

Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update

There are many questions about the latest Google Panda update, Panda 4.2. Here are some answers for you from our talk with...

Barry Schwartz | Aug 5, 2015 at 11:18 am ET

Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons

Google's John Mueller tries to explain why the Panda 4.2 rollout is happening so slowly over months and...

Barry Schwartz | Jul 31, 2015 at 9:48 am ET

Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months

Google says a Panda refresh began this weekend but will take months to fully roll...

Barry Schwartz | Jul 22, 2015 at 5:22 pm ET