Google Search shares data on how long crawling, indexing and serving takes
Google broke down the general timing it takes for various Google Search tasks take, both in terms of average time and longest time.
Topic: Gary Illyes
Crawl budget: What you need to know in 2027
Faceted navigation, URL sprawl, server errors, and AI crawlers can all affect crawl budget. Here’s how to spot issues and keep bots focused.
Google’s top ranking factors, according to 131 SEO professionals
Search intent ranks highest, backlinks remain influential, and original research outperforms scaled AI content in perceived ranking impact.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
The 10-gate AI search pipeline: Find where your content fails
AI search is a multiplicative system where one weak signal limits results. Diagnose bottlenecks, prioritize fixes, and improve visibility.
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
Google explains how crawling works in 2026
Google went through crawling, fetching, and the bytes it processes.
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
The AI engine pipeline: 10 gates that decide whether you win the recommendation
AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements compound.
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it
AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence.
Google: 75% of crawling issues come from two common URL mistakes
Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers.
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
Google says doing optimization for AI search is ‘the same’ as doing SEO for traditional search
Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.
The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
From SEO to algorithmic education: The roadmap for long-term brand authority
Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.
Google: SEM and SEO will need to coevolve with search since SEO is not dead
Gary Illyes from Google also admitted "the change is hard to accept nonetheless."
New web standards could redefine how AI models use your content
A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.
5 SEO truths that cut through the AI noise
Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search.
Google’s Danny Sullivan: ‘Good SEO is good GEO’
Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.
Google Search Console: How to fix ‘Duplicate without user-selected canonical’
Google selecting the wrong canonical URLs? Here’s how to fix “Duplicate without user-selected canonical” errors and prevent indexing issues.
How generative answers are changing the user journey
Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind.
Google says normal SEO works for ranking in AI Overviews and LLMS.txt won’t be used
Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.
How important are backlinks for SEO in 2026?
Links used to rule SEO. Do they still? Or are they just another outdated tactic in a world of AI-driven rankings and smarter algorithms?
SERP features: Types, benefits, and how to rank
Explore all major SERP features, why they matter for SEO, and how to optimize your content to earn more visibility, clicks, and traffic in search results.
Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
Understanding and resolving ‘Discovered – currently not indexed’
Learn potential reasons why you're seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.
What should the title tag length be in 2025?
Optimizing title tags is key to improving your visibility in Google's SERPs – but no need to stress over character limits. Here's why.
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
How to build a better, smarter, more discoverable site architecture
Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google’s new help document on faceted navigation
Faceted navigation can potentially lead to overcrawling and slower discovery crawls.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Google clarifies how Google’s crawlers handle cache control headers
Google is also asking site owners to allow Google to cache your web pages.
How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console
Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
The SEO impact of interstitials, before and after
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.
How to fix ‘Crawled – Currently not indexed’ error in Google Search Console
Uncover the reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and solutions to get your pages indexed.