The iCrossing blog noticed Google is trying displaying anchor based links directly in the Google search engine snippets (site descriptions). For example, a search for [pension contributions] returns a Wikipedia result with a link directly in the snippet. Here is a picture:

Google recently added anchor based Sitelinks, so this seems to be some sort of variation to that addition. I am not sure if I personally like the links in the snippet.

Hat tip to @rishil for sending this my way.

Related Topics: Google: SEO | Google: Sitelinks | Google: Web Search

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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