Google Sitelinks Now In Snippets

Sep 11, 2009 at 9:17am ET by Barry Schwartz

The iCrossing blog noticed Google is trying displaying anchor based links directly in the Google search engine snippets (site descriptions). For example, a search for [pension contributions] returns a Wikipedia result with a link directly in the snippet. Here is a picture:

Google recently added anchor based Sitelinks, so this seems to be some sort of variation to that addition. I am not sure if I personally like the links in the snippet.

Hat tip to @rishil for sending this my way.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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