Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Topic: ICrossing
SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come. Google rolls out new ID requirements […]
Community Corner: Spotlight on Search Engine Land Award Winner DAC Group
Today’s featured Search Engine Land Award winner is the DAC Group. The agency’s work with Bridgestone Retail Operations earned it a Best Local Search Marketing Initiative for SEM at the 2017 awards event. “We’re all big fans, and thought a nod from the organization and exceptional panel of judges would be a true honor if […]
Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & TriMark Digital
During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and TriMark Digital. Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative […]
Community Corner: Spotlight on Search Engine Land Award Winners Mediahub & UPMC Health Plan
Last year, more than twenty agencies and SEO professionals were recognized for their excellence in SEO and search marketing at the 2017 Search Engine Land Awards. To give insight into the winning campaigns and the award submission process, we have been conducting interviews featuring last year’s award winners. In today’s edition of the Search Engine […]
SearchCap: Linking law, Google crawl change & map directories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keyword infringement: Edible Arrangements files $209M trademark suit against GoogleFeb 19, 2018 by Greg Sterling While use of trademarked keywords has been allowed by courts, this case may be more complicated […]
Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein
In this week’s edition of our Search Engine Land Award winners spotlight series, we are featuring the agencies who won the 2017 awards for Best B2B Search Marketing Initiative for SEO, Best Retail Search Marketing Initiative for SEO and Best Enterprise SEM Initiative. We also are interviewing Todd Silverstein, who won the award for Best […]
Search Engine Land Awards Gala spotlights top performers in the SEO & SEM industry
Here's the full list of winners from last night's third annual awards event, sponsored by Google, Acronym Media and Stone Temple.
Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and agencies.
iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.
Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile
Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be […]
SearchCap: The Day In Search, July 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers […]
SearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword […]
SearchCap: The Day In Search, May 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It Bing Ads has made several announcements about upcoming feature updates over the past […]
Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i […]
SearchCap: The Day In Search, May 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All Some in Israel are calling foul after images of what’s described as a “secret base” […]
iCrossing Tops Search Agency Revenue Rankings In Ad Age
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
Enterprise Social Media Management Software 2014: A Marketer’s Guide
Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]
4 New Year’s Resolutions Every Digital Marketer Can’t Live Without
Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, from why search marketers could take over the world media budgets of the future, to advanced methods for retargeting and simple alternatives to attribution modeling. So to round out the year, we revisit the […]
SearchCap: The Day In Search, September 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close With Google+ Search It seemed pretty odd that a social network from the leading search company, Google, didn’t offer a way to search through all its posts. But that […]
SearchCap: The Day In Search, September 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engines & 9/11: Remembrances Today; Some Thoughts Of Then The major search engines are all memorializing the 10th anniversary of 9/11 on their home pages today. Below, a recap, some […]
SearchCap: The Day In Search, August 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Tightens Relevancy And Quality Requirements In AdCenter Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for ads served to the U.S. and Canada. Changes are […]
SMX Advanced 2011 Slide Video: The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide
The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide Presentations from SMX Advanced, June 2011 For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of […]
Performics: Mobile Impressions Cross 10 Percent Threshold
Earlier this year Performics predicted that mobile search would soon reach 10 percent of all the search impressions its clients were seeing. Today the firm said that “mobile impressions accounted for 10.2 percent of all paid search impressions (desktop + mobile).” The company also said that mobile now represents 9.8 percent of paid clicks. It […]
Big Mobile Data Dive From SMX West
I moderated the three mobile sessions on mobile at SMX West earlier this month: Mobile Search Ads, Location Services: The New Local Search? and Mobile Apps. A ton of great advice, stats and data came out of these sessions; you had to be fast to get it all. For those who weren’t fast enough or […]
Google Controls 97 Percent Of Mobile Paid Search: Report
Almost 5 percent of paid search spending in the US is now in mobile, according to a report released last week from banking and investment firm Macquarie Group, using Efficient Frontier data. That mobile search spend could double to almost 10 percent by the end of this year if growth continues at an aggressive pace. […]
SearchCap: The Day In Search, March 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask Launches Local Conversations iPhone App Ask.com noticed some interesting behavior happening on its Q&A iPhone application. People were trying to have “conversations” in the comments area of the app, according […]
SMX East 2010 Slide Video: Mobile Apps & How They’re Revolutionizing Search
Mobile Apps & How They’re Revolutionizing Search Presentations from SMX East, October 2010 Apple CEO Steve Jobs is famous for saying "…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile […]
SMX East 2009 Video: The Cross-Media Attribution Battle
The Cross-Media Attribution Battle Did that lead come from search? Or whas it PR driven? Or did it come from a traditional branding campaign? Who gets the credit? How do you divide it up? This session looks at the challenges in apportioning credit, necessary to better apportion budgets. [flv:https://searchengineland.com/video_assets/east09/cross_media_attribution_battle.flv 364 200] Moderator: Sara Holubek, Consultant, […]
SearchCap: The Day In Search, June 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s AdSense For Mobile (Apps) Becomes Gateway To Other Mobile Ad Networks Google announced that its AdSense for Mobile Apps program would start allowing publishers and developers to work with third […]
Marin Gets D Round, Hearst Buys iCrossing
Playing out according to the rumor that surfaced a couple of months ago, media company Hearst has acquired marquee SEM firm iCrossing. The Wall Street Journal is reporting the acquisition price is about $325 million with performance and financial goals that, if achieved, “could push the purchase price above $400 million, according to other people […]
SearchCap: The Day In Search, April 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Hires Ex-MSFT Blake Irving For ‘Product Vision’ One could argue that Yahoo CEO Carol Bartz cut lots of fat at Yahoo and stabilized the organization after a period of takeover […]
Publisher Hearst Ready To Buy iCrossing
Venerable search marketing firm iCrossing is about to be acquired by publisher Hearst, according to the Wall Street Journal: Under the deal, which is in the final stages of negotiations, iCrossing, one of the nation’s biggest independent digital-marketing shops, is likely to fetch about $375 million, plus bonus payments if it reaches certain targets, these […]
SearchCap: The Day In Search, April 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Medium Is The Message In Link Building In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said […]
Golden Nuggets From SMX Toronto
So, another SMX is in the books! After uncovering so many great nuggets from last year’s SMX Analytics here in Toronto, I was looking forward to this year’s content. The good news is that there were two tracks, PPC and SEO, so the chance to catch good content was very high. The keynote was delivered […]
SEMPO Elects 2010 Board Members
SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce […]
MicroHoo-Ying Eyeing Global Reach, What About Ask?
There’s a report from Reuters this morning that Microsoft and Yahoo are considering expanding the scope of their search deal “outside the United States”: Microsoft Corp Chief Executive Steve Ballmer said on Thursday the company could look to extend its search engine partnership with Yahoo outside the United States, if it gets regulatory approval. Wasn’t that […]
So What Are We To Make Of The “Ying” Search Delay?
I got two calls yesterday from people asking what I made of the Yahoo-Microsoft failure to meet their self-imposed search-deal deadline (October 27). I said it was probably just a case of needing more time to work through some of the details rather than a warning sign that the entire deal was in jeopardy. There’s […]
SearchCap: The Day In Search, October 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Chinese Newspaper Says Google Censored Its Web Site Oh, the irony: The People’s Daily, the main newspaper of China’s Communist Party, says Google censored its web site by adding a malware […]
iCrossing: Google’s Share Of Search Almost 77 Percent
We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are “based on a large representative sample of Fortune 1000 companies, across all major verticals,” which use its search tracking tools. Accordingly […]