Google Still Owns Online Video, But Hulu Is Rising

Google remains the dominant player in the online video space, but Hulu is on the rise. It’s now the number three video property according to the latest comScore numbers out today.

According to comScore, Hulu has passed Yahoo properties and moved into the third spot with 2.6% of all videos viewed during March. Yahoo dropped to fourth with 2.3 million videos watched on its sites. Google properties (primarily YouTube) are still miles ahead of the competition with almost 41% of all videos viewed during the month.

comscore chart

ComScore estimates that almost 150 million Internet users watched an average of 97 videos during March, totaling almost 5.5 hours per person. The average Google/YouTube viewer watched 59 videos.

Related Topics: Channel: Video | Google: YouTube & Video | Search Engines: Video Search Engines | Stats: comScore | Yahoo: Video

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.planetc1.com/ chiropractic

    I love the HD videos appearing via Google but I like the layout, video quality, and selection on Hulu. Not being a TV watcher it’s where I go to get a TV like fix.

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