Google Still Owns Online Video, But Hulu Is Rising
Google remains the dominant player in the online video space, but Hulu is on the rise. It’s now the number three video property according to the latest comScore numbers out today.
According to comScore, Hulu has passed Yahoo properties and moved into the third spot with 2.6% of all videos viewed during March. Yahoo dropped to fourth with 2.3 million videos watched on its sites. Google properties (primarily YouTube) are still miles ahead of the competition with almost 41% of all videos viewed during the month.
ComScore estimates that almost 150 million Internet users watched an average of 97 videos during March, totaling almost 5.5 hours per person. The average Google/YouTube viewer watched 59 videos.
Sign up to receive weekly insights on video advertising and trends.