Google Testing Ads On The Knowledge Graph

knowledge-graphGoogle is testing showing ads on the Knowledge Graph.

Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format.

Here is a picture showing local dealers that may sell this car:


The knowledge graph is returned for a query on [2014 chevrolet camaro]. I personally do not see the ad myself but it is location specific.

The ad is indeed relevant and useful for some searchers.

This is just the beginning of seeing ads directly in the Knowledge Graph.

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Related Topics: Channel: Search Marketing | Google: AdWords | Google: Knowledge Graph | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Durant Imboden

    The idea probably makes sense, at least for Google, but the execution needs work.(I’d hope to see the ad recognizable as such in the final implementation.)

  • Henley Wing

    So those conspiracy theorists were right!

    They implemented the Knowledge Graph last year so they can get people used to viewing that right portion of the page. Now that a year or so has passed, ppl have grown accustomed to looking there. And now we have ads.

  • Willieaames

    Greedy g, why dont they show only ads on first page?
    I will be not surprised if that do so and when they will do it, it will be the final nail on G Coffin.

  • Bijutoha are right . without it, can’t able to complete their targets to audience

  • treb072410

    Great post.. Thanks for sharing..

  • daveintheuk

    But of course, they are an advertising company who have an obligation to enrich their shareholders – not some bunch of geeks out to with some fluffy dream to “organise the world’s information”.

  • swathisharma925

    All hope is lost, G is slowly trying out to be the Grinch on Christmas, stealing organic results

  • Tom Goodwin

    Google are trying to blur then break the classic paid/organic distinction. Right now users still trust organic listings over paid, but a (part-) paid knowledge graph could change all of this. Today we ask “Who goes beyond page one?” tomorrow we will ask “Who scrolls below the fold?”

  • Han Gao

    Can we run the Knowledge Graph for our campany? or it’s just for personal,groupe,place etc?

  • Zach Kasperski

    Hey Barry, thanks for sharing this tidbit.

    I have a funny story to share about this post, and I ask for your thoughts: I’m a search marketer living in St. Louis, Missouri; the image in this article caught my eye when I saw the advertiser.

    It’s Johnny Londoff Chevrolet, a local Chevy dealer in Florissant, a neighborhood just outside of St. Louis. Stricken by a weird coincidence, I began to wonder how this could be possible:

    1. You (or someone who captured the screenshot) were in the St. Louis area – the area in which they should be targeting.
    2. Google messed up. (Unlikely but could be the case.)
    3. Johnny’s SEM “guru” isn’t one.
    4. They could be targeting nationally, in case of point 3, but it’s EXTREMELY unlikely they’d be ranking for that spot, or card in this case.

    I plan on writing about this strange occurrence on my blog, but I thought to contact you for the rest of the story. Thanks!

  • Gregory Kohs

    Surprise, surprise — Google’s Knowledge Graph is killing Wikipedia’s page views.

  • Tad Miller

    Guess who the biggest knowledge graph advertiser is that I’ve seen so far? It’s Google Play. I’m also seeing different looking ad units at the top of the page with the Google Play logo on them for downloadable movies or songs.

    On a side note I’m seeing Google Play also advertise in PLA ads and undercutting the book publisher’s own price for the epub edition of the books.

  • David Neville

    Interested in a wiki where you can write your own opinion on a topic or suggest a version that you trust?

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