Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches

While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs.

The Carousel display shows results in an image-focused fashion, listed horizontally at the top of the SERP. The new reports show an updated design, with images set on a black background.

According to Greg Gifford on the Autorevo blog, Carousel results are moving beyond restaurants and hotel searches, with more than 50 different topics serving up the Carousel display, including searches for: wedding venues, recording studios, city parks, art galleries and grocery stores.

Mike Blumenthal’s blog reports that the new Carousel design and display of results, “…will ‘disrupt’ traditional searcher behaviors that heavily favored the first search results by spreading clicks more evenly across the page. With a horizontal display, it might be equally advantageous to be third as it is to be first in order.”

(Image credit: Search Engine Round Table)

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.