Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Google » Google Algorithm Updates » Google’s Knowledge Graph Gets Smarter With Comparisons & Filters

Google’s Knowledge Graph Gets Smarter With Comparisons & Filters

Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google’s Inside Search blog. Knowledge […]

Matt McGee on September 26, 2013 at 2:59 pm

google-knowledge-mortar-board-graduationGoogle’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side.

These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google’s Inside Search blog.

Knowledge Graph Comparisons

Google spoke today about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side.

On both the desktop and mobile devices, you can do searches like “compare the space needle and empire state building” or just “space needle versus empire state building” and Google presents some basic points of comparison. Here are the desktop and mobile results for this kind of search:

Desktop

knowledge-graph-compare-1

Mobile (iPhone)

knowledge-graph-compare-mobile

The data is the same on both. As you can see, the Knowledge Graph comparison doesn’t show the heights of these two landmarks even though the individual Knowledge Graph cards for each has that information. Sadly, searches like “compare the height of the space needle and the height of the empire state building” don’t bring up this comparison feature so — at the moment — there’s no way to quick compare the height. I suspect Google gets more searches asking about the height of these buildings than the “architectural style,” so the data showing in this comparison may change in the future.

Knowledge Graph Filters

Also announced today is a Knowledge Graph filter that’s evident on searches like “impressionist painters.” The filter sits in the upper right above the result carousel and lets the searcher switch to similar results for other types of artists.

knowledge-graph-filter

More Updates Coming Soon

Google also previewed some changes that are on the way:

  • A new “more unified design” for Google search on mobile devices that’s “optimized for touch” with search results “clustered on cards.”
  • Updated iOS search apps that support cross-device notifications. You can speak a reminder on your Nexus tablet and it’ll show up later on your iPhone, for example.

For more on the Knowledge Graph and other changes mentioned above, see Google’s blog post. And for more from the media event today, see our FAQ about the Google Hummingbird search algorithm and Danny Sullivan’s live blog coverage.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Webinar: Overcome third-party data challenges for CX success

    Is Google Search showing fewer sitelinks

    Google News new design being tested

    How privacy changes affect B2B paid search marketing

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

GoogleGoogle Algorithm Updates

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.