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Google tests ‘highlights’ icons in the local knowledge panels

Local Seo Testing Ss 1920

Google is testing yet another bold new local feature in the local knowledge panels. This test shows icons to represent the “highlights” of the venue featured in the local panel. These highlight icons can include icons for features such as the venue being a quiet place, good for kids, casual place, on critic’s list, great beer selection, great cocktails, has bar games, good for groups and many more.

Sergey Alakov spotted this and posted a few screen shots on Twitter. Here are those screen shots showing the icons under the highlights section:
Google Maps Local Panel Highlights 1494960260

Google Maps Local Panel Highlights2 1494960260

Google Maps Local Panel Highlights3 1494960260

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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