What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
Topic: Sergey Alakov
Google enables ‘join waitlist’ for restaurants
Functionality is provided by DineTime as part of Reserve with Google.
Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons
Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test.
Google’s local pack adds ‘sold here’ label on query match
Local business may want to check out this new "sold here" feature to gain more exposure in Google.
Google launches new design for hotel search results
After months of testing, Google has released a new design for the hotel search results.
Google hotel search results testing ‘price insights’
Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel now.
Google tests location tab for hotel knowledge panels
Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that.
Google Insights report in Google My Business gets subjective attributes
Learn what your customers think of your business with the new "what your business is known for" report in Google My Business insights.
Google local pack business categories dynamically change based on query
Google now uses searchers' keywords to customize the local pack business categories.
Google tests showing answers under ‘people also ask’ feature
Google shows answers to the questions you didn't even think you were asking with this new Google search results test.
Google Maps adds mall directory search & browse in local panel
Google adds a new tab to the local panel in the search results named "directory."
Google is testing images in search text ads
The test was spotted on mobile over the weekend.
Google tests ‘notable moments’ carousel in knowledge graph cards
Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.
Google showing knowledge graph data in local panels
Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues.
Google local finder rolls out website mentions matching your query
After a few weeks of testing, Google is now rolling out a feature that shows local listings can surface content available on local business websites.
Google local question-and-answer feature now live in search for all mobile browsers
The feature initially was available only on Android devices.
Google Questions and Answers for local businesses now available For Android
Questions and Answers are coming to the Google local listings. Here is how you can manage them as a business owner today.
Google adds menu tab to restaurants’ local panel
Google is now adding more tab options to the local panel. Not only do we see an overview and reviews tab, but now a menu tab and others.
Confirmed: Google rolls out local highlight icons & price labels for hotel results
Google is rolling out two new local search features in the search results. Have you seen them?
Google confirms it’s rolling out new reviews format for hotels
It's official, Google is rolling out the more graphical user interface for hotel reviews.
Google Hotel Ads now showing nightly price trends
Shows best prices for one-night stays by day when data is available.
Google tests ‘highlights’ icons in the local knowledge panels
Google is busy testing new features in the local listings. Here is one that shows fun icons.
New Google test shows hotel reviews grouped by traveler type & categories
Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types -- couples, families, solo and business travelers.
Google knowledge panel now showing videos from the web carousel
Videos are now showing up below the Google knowledge panel for some queries, including local panels and other knowledge panels.
Google tests a ‘back to top’ button in the mobile search interface
In a new user interface test, Google shows a button to jump the mobile searcher back to the top of the search results page.
Google testing a slimmed-down version of the local box
Google is testing a minimalist version of the local box in the mobile search results. My best guess: It is a version for slower internet connections.