During the call, Schmidt spoke about focusing on the “untapped potential of search and ads” and Google’s emphasis on search quality:
“Wouldn’t it be nice if Google understood the meaning of your phrase rather than just the words that are in that phrase? We have a lot of discoveries in that area that are going to roll out in the next little while.”
As Boulton points out, this is another step in semantic search — something Google has been working on somewhat under the radar for a while. But, if Schmidt’s comments are an indication, it may be more visible in 2009.