Google To Push Semantic Search In 2009?

Jan 23, 2009 at 4:06pm ET by Matt McGee

At Google Watch today, Clint Boulton found an interesting comment from Google CEO Eric Schmidt during Thursday’s earnings call.

During the call, Schmidt spoke about focusing on the “untapped potential of search and ads” and Google’s emphasis on search quality:

“Wouldn’t it be nice if Google understood the meaning of your phrase rather than just the words that are in that phrase? We have a lot of discoveries in that area that are going to roll out in the next little while.”

As Boulton points out, this is another step in semantic search — something Google has been working on somewhat under the radar for a while. But, if Schmidt’s comments are an indication, it may be more visible in 2009.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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