Google SEO

Google’s Matt Cutts: Don’t Duplicate Your Meta Descriptions

meta-keywords-tags-featuredGoogle’s Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not have duplicate meta descriptions on your site.

Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate meta descriptions across pages.

In fact, Matt said for his own blog, he doesn’t bother to make meta descriptions for his own site.

In short, it is better to let Google auto-create snippets for your pages versus having duplicate meta descriptions.

Related Stories:

Explore more on

Google Google Search Matt Cutts Meta element Search engine Search engine optimization
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.