• SpecificityPronk10
  • http://www.authoritybuzz.com/ Authority Buzz

    Helpful information Barry as A/B split testing is definitely necessary. Head’s up: conducting in the first sentence should be conduct. And Mot in the headline should be Not.

  • http://twitter.com/jenryan2010 Jennifer Lewis

    Thanks, Barry! Question – does this apply when you’re using Google Analytics to conduct the A/B test? 

  • http://www.facebook.com/profile.php?id=595800357 Neeshu Srivastava

    can i use rel=”canonical” on my wordpress page numbers will it crawl the pages if so how to achieve it

  • http://twitter.com/DanCarlyon Dan Carlyon

    I would say yes, as i’m sure people would still think of using analytics to deceive the search bots. I would follow the methods above no matter which way you decide to do your A/B testing

  • http://twitter.com/DanCarlyon Dan Carlyon

    have you tried the all in one seo plugin? I think that should be able to add the tags for both posts and pages.

  • http://www.convert.com/ Convert.com Experiments

    Super important pose from Google. Wehad Matt Cutts saying this already some months ago http://blog.convert.com/matt-cutts-split-testing-is-perfectly-fine-by-google.html but sweet to see this on the official blog as well.

    Since we at Convert.com are an A/B and multivariate testing tool, we get of penalty panic visitors that keep asking this, great to be able to refer them to the official Google blog.

  • http://www.facebook.com/people/Ivy-Ken/1180458749 Ivy Ken

    sir i want know . How to see any website daily visitor and daily earning and monthly earning and when sell site how many dollars selling site. please and me any one. i m weating for ans ,

  • Matt Coffy

    Great highlights for making sure that Google will not penalize you. I’m particularly interested about the 4th point for experimenting. Of course it’s always a goal to run tests to see what works, but yes, we have to set time and follow through with what’s necessary so that we won’t appear manipulative. Thanks, Barry.

  • Ken Villegas

    I thought 301 redirect is recommended? What if I have an old site and I want it to transfer to a new site, which is a wordpress site, then I will use 302 redirect for each page?

  • http://www.facebook.com/profile.php?id=15201969 Jason Losover

    I’m sorry, but this is ridiculous. People are just OK with all of this extra work to run a simple A/B test, when it used to be so easy to do in Website Optimizer? Now you have to manually create an entirely new page (which isn’t necessarily easy to do in some CMS) and then worry about Google penalizing you for duplicate content. 

  • http://searchengineland.com/ Danny Sullivan

    That’s recommended for permanent changes. If you’re doing testing, the pages in testing are really supposed to be temporary, thus the 302 recommendation.

  • http://searchengineland.com/ Danny Sullivan

    Website Optimizer doesn’t get some type of pass on the last item. If you’re keeping it running constantly, despite it being a Google product, you could be prone to a penalty.

  • http://twitter.com/inflatemouse Carlos del Rio

    The last item is horrendous. How does Google define how long is necessary for me to get good results from a page.


    It’s only a matter of time for someone to actually publish the Bible Guide to Google Seo! I think someone had prior to Google Panda and Google Penguin but everything has changed dramatically and for the better. The Variant testing is a powerful tool for analysis if used in the right manner and for short term analysis. Content will ALWAYS be king but many factors such as age of domain, Google Authority and Google Knowledge is what everyone is monitoring more so post updates.