Why PPC tests in 2026 call for nuance, not winners
Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.
Topic: Multivariate testing in marketing
Ecommerce marketing strategies to boost sales
Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, and grow your online store in 2025 and beyond.
How to develop PPC testing strategies
Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.
A/B testing and SEO: How to navigate pitfalls and maximize results
Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.
5 Search Ad Copy Resolutions For 2015
It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign.
Conversion Testing for Low-Traffic Websites
In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites are below 30 visitors a day. Unfortunately, this number tends to include friends and relatives and seemingly random visitors from countries […]
Google’s SEO Guide On A/B & Multivariate Testing
Google posted some guidelines on how you can conduct A/B or multivariate testing and stay clear of any issues with being listed in its search engine, such as avoiding penalties. No Cloaking Google says you shouldn’t cloak, show its crawlers something that humans wouldn’t see. From its post: Make sure that you’re not deciding whether to […]
How To Analyze A/B Tests Using Google Analytics
Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze what you have already done. I have written in the past about the differences between A/B and […]
In-House PPC Programs For Big Companies – Part II
Having just spent a spectacular few days at SMX West, the real challenge was getting past the buzz around content farms. But if you bothered to dig a bit deeper, there was an astounding amount of great, um… content, covering the many facets of search marketing other than search algorithm changes. Aside from the usual […]
SMX East 2010 Slide Video: Conversion Optimization Science
Conversion Optimization Science Presentations from SMX East, October 2010 Testing alternative landing page content can dramatically increase conversion rates. But how do you come up with ideas for what to test? Should you go with straightforward A/B testing, or invest the time and resources to conduct more complex multivariate tests? How do you know when […]
SMX West 2010 Slide Video: Landing Pages & Multivariate Testing to Increase Conversions
Landing Pages & Multivariate Testing to Increase Conversions You say ta-may-toe, I say toh-mah-toh… It’s easy to assume that the landing page you (or your boss) likes the best is best. But research conclusively demonstrates this is a false and a profit-limiting assumption. In this session, we’ll look at what happens when you test alternative […]
Choose Your Paid Search Landing Pages Wisely
Paid search landing pages matter. Picking the wrong pages -- as machines usually do -- hurts conversion rates which forces down bids, which shrinks the size of the paid search program.
Six Deadly Mistakes Of Web Page Testing & Tuning
The importance and impact of online testing on your conversion rates cannot be understated. Yet as powerful as testing can be, it is a double-edged sword that can actually set you back if you are not careful. Poorly designed tests can take years to complete, and even worse, they might not provide concrete insights to […]
Yahoo Not Focused On MSFT Sale, Rather On Mobile & 141 Home Page Variations
Three intertwined stories appeared today about Yahoo. The first from Dow Jones Newswires picks up on a Thomas Weisel report about the company, following a meeting between analysts and CEO Carol Bartz. Ironically the report (as described) is highly positive but it sent shares down because it suggests that a Microsoft-Yahoo deal is not going […]
The Complete Guide To Google’s Website Optimizer
Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful […]
PubCon Vegas ’08 – Day One Coverage
The first day of the sessions at PubCon is now complete. Conference attendees are now enjoying the night life here in Las Vegas. If you missed the sessions, do not worry, here is live blogging and coverage from several search and Internet marketing blogs across the web.
SearchCap: The Day In Search, July 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Getting Multivariate Landing Page Testing Straight!
These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I’ll highlight the importance of multivariate testing and show it can yield significant improvements in pay per click (PPC) accounts. […]
SearchCap: The Day In Search, April 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Conference Coverage 2007: SES Chicago Day Four & PubCon Vegas Day Three
Today is the fourth and final day of SES Chicago and the third and last day of PubCon Vegas sessions. Here’s a recap of session coverage out of both shows, from across the web:
SearchCap: The Day In Search, October 31, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 23, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Website Optimizer, Pensive Riffs: A Meeting of the Minds
Part one of this article is here. “Big money goes around the world” – Rush When we left off, I had shared the results of a first test for the home page of a small business ecommerce site. My colleagues and I went through a systematic process to work with the business owners (like us, […]