Google’s Think Quarterly: An Online Magazine Done The Google Way

think-quarterly-logoGoogle has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices.

The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees. Hal Varian, the company’s chief economist, writes about “data obesity” while Googler Tony Fagan writes about data in relation to search advertising.

I couldn’t tell you if the articles are any good yet, but I can say that it might be the most good-looking online magazine I’ve seen. The design is quite Googley: clean lines and attractive minimalism mixed with big, colorful art/images. You might say it’s a shining example of what online publishing can look like without Google AdSense cluttering up every page.

A note from Matt Brittin, Google’s Managing Director in the UK/Ireland, describes Think Quarterly as “breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

Think Quarterly can be read in a magazine-style “flip” interface, or via more traditional article links. The next “book”/edition is listed with a May 2011 publication date.

Via, and there’s more discussion on Techmeme.

Postscript: Google has added more explanation about Think Quarterly on the website, saying it has “no plans to start selling copies” and that the magazine is geared toward Google partners and advertisers:

Like most companies, Google regularly communicates with our business customers via email newsletters, updates on our official blogs, and printed materials. On this occasion, we’ve sent a short book about data, called Think Quarterly, to a small number of our UK partners and advertisers.


Related Topics: Channel: Industry | Google: Other | Google: Outside US | Google: Think With Google


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Michael Martinez

    The link seems to be having some issues.

  • Steve Myers

    In my post on, I describe how Think Quarterly fits into the slow, thoughtful countermovement of the Web.

    Steve Myers
    Poynter: Standing for journalism, strengthening democracy.

  • rbrianf

    From what I’ve read of it so far, it’s fairly well written. from a design perspective, it’s beautiful and extremely well thought out. I’m looking forward to getting through it. Generally, Google doesn’t do things halfway…

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide