Google’s Think Quarterly: An Online Magazine Done The Google Way

think-quarterly-logoGoogle has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices.

The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees. Hal Varian, the company’s chief economist, writes about “data obesity” while Googler Tony Fagan writes about data in relation to search advertising.

I couldn’t tell you if the articles are any good yet, but I can say that it might be the most good-looking online magazine I’ve seen. The design is quite Googley: clean lines and attractive minimalism mixed with big, colorful art/images. You might say it’s a shining example of what online publishing can look like without Google AdSense cluttering up every page.

A note from Matt Brittin, Google’s Managing Director in the UK/Ireland, describes Think Quarterly as “breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

Think Quarterly can be read in a magazine-style “flip” interface, or via more traditional article links. The next “book”/edition is listed with a May 2011 publication date.

Via newsgrange.com, and there’s more discussion on Techmeme.

Postscript: Google has added more explanation about Think Quarterly on the website, saying it has “no plans to start selling copies” and that the magazine is geared toward Google partners and advertisers:

Like most companies, Google regularly communicates with our business customers via email newsletters, updates on our official blogs, and printed materials. On this occasion, we’ve sent a short book about data, called Think Quarterly, to a small number of our UK partners and advertisers.

think-quarterly

Related Topics: Channel: Industry | Google: Other | Google: Outside US | Google: Think With Google

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.michael-martinez.com/ Michael Martinez

    The ThinkQuarterly.co.uk link seems to be having some issues.

  • http://www.poynter.org/steve Steve Myers

    In my post on Poynter.org, I describe how Think Quarterly fits into the slow, thoughtful countermovement of the Web.

    http://journ.us/gqNWFT

    Steve Myers
    Poynter: Standing for journalism, strengthening democracy.

  • http://dynamicwebsolutions.com rbrianf

    From what I’ve read of it so far, it’s fairly well written. from a design perspective, it’s beautiful and extremely well thought out. I’m looking forward to getting through it. Generally, Google doesn’t do things halfway…

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