9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Topic: Data
Google zero-click searches hit 68% in early 2026: Study
Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.
Why AI adoption may look bigger than it really is: Data
AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.
Why social search visibility is the next evolution of discoverability
Consumers increasingly search on TikTok, YouTube, and Reddit. Learn why social platforms are becoming critical discovery channels for brands.
Beyond blue links: Why traditional SEO is not enough in a zero-click world
Old SEO tactics built for rankings and clicks don’t work in AI Overviews and zero-click SERPs. Learn how to adapt with visibility-first SEO, entity optimization, and answer-ready content.
Rethinking the funnel with LLM tracking analytics
As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
AI tool adoption jumps to 38%, but 95% still rely on search engines
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Google Search is 373x bigger than ChatGPT search
Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is less than 1%.
Americans search Google 126 times per month on average: Study
A day after Google revealed it sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search.
Google now sees more than 5 trillion searches per year
We still don't know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.
ChatGPT’s search surge: 1% market share predicted by 2025
ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?
Surprising data: 15% of Google searches are driven by only 148 terms
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
How to create article outlines with AI based on Google’s Top 10
Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis.
Report: Google Search traffic and queries not impacted by new competing AI search engines
New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
How to extract GBP review insights to boost local SEO visibility
Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews.
4 ways to check your website’s Google consent mode setup
Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.
PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
Hey search community, we’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
SearchCap: Google Home users, Apple expands search ads & Google suggested video clips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand on April 25. Google Home […]
SearchCap: Google testing tool, DuckDuckGo features & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last weekJun 2, 2016 by Ginny Marvin What do advertisers need to start thinking about now, and […]
The Power & Importance Of A Search History Analysis For SEO Recovery
When working with a new client who's experienced a significant traffic loss, it's easy to jump right into an audit. But columnist Glenn Gabe believes you should dig into the search history of the domain first.
SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Land’s SMX West Is Next Week – Here’s How to Attend Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking […]
Google Webmaster Tools Restructures Navigation & Adds Search Appearance Overlay
Google announced they’ve updated the navigation within Google Webmaster Tools and have also added a new “search appearance” pop up that should help novice webmasters. New Webmaster Tools Navigation The new navigation was redesigned and structured to be in the order of “the stages of search,” said Mariya Moeva, Google Webmaster Trends Analyst. The structure […]
Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools
Wolfram|Alpha (W|A) is launching a new fee-based service named Wolfram|Alpha Pro. In today’s highly competitive environment, you may wonder why W|A would ask people to pay for what many think should be free. Read on: you may decide to willingly open your wallet when you see what’s available. Since Wolfram|Alpha launched in 2009, I’ve often […]
Google’s Think Quarterly: An Online Magazine Done The Google Way
Google has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices. The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees. Hal Varian, the company’s chief economist, writes about “data obesity” […]
SearchCap: The Day In Search, March 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures Counterfeiters seem to love Google AdWords — the company shut down 50,000 AdWords accounts selling counterfeit goods in the last six […]
SearchCap: The Day In Search, October 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]
SearchCap: The Day In Search, February 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps To Add “Google Store Views” I received a tip from a New York retailer named Oh Nuts, that Google came to their store to take pictures for a new […]
SearchCap: The Day In Search, July 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Impact: 3 Things Search Marketers Need To Know Bing has made a splash in the media recently – but now that the hype has faded, what will be the real […]