How to work with your SEO agency to drive better results, faster
From kickoff to technical execution, learn how to remove bottlenecks, empower cross-functional teams, and prove ROI from your SEO investment.
Topic: Corporate communication
AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.
Google responds to leak: Documentation lacks context
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.
Google Ads support is at an ‘all-time low’ – we asked Google why
We reached out to Google to address your concerns regarding Google reps — here's how they're planning to fix the problem.
Alternative facts? Google denies rushing out Bard at trial
Google yesterday tried to rewrite history, claiming Bard wasn't rushed out to upstage Microsoft. But facts aren't on Google's side here.
How communication issues prevent you from getting buy-in for SEO
Has your CEO or CFO rejected your SEO budget? Here’s why you should think about your conflict in terms of communication and safety.
How to build an SEO-forward culture in enterprise organizations
Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings.
Unleashing enterprise SEO superpowers: The 4 pillars for SEO success
Navigate technical SEO challenges, unmask SEO insights and build strong relationships for triumphant SEO glory.
Google: ‘Bard is not Search’
Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.
13 essential SEO skills you need to succeed
Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts”
Google's outreach to publishers and SEOs will continue to be split among a variety of people rather than being tied to the web spam fighting chief.
Bing Admits They Need To Do Better With Webmaster Communication
In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively communicating updates” and they realize […]
WSJ Pulls Back On What Google Searchers Can Read For Free
Are you used to using Google as a way around the Wall Street Journal’s paywall? Think again. The WSJ has been holding back stories available through Google’s “First Click Free” program, a move that I suspect other newspapers might soon emulate. Over the past few weeks, I’ve noticed that I wasn’t able to read some […]
Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad
“SEO isn’t good for users” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug” are two quotes from a Google employee that go directly against things Google’s said before. The real truth emerging? More like a new Google employee who doesn’t seem to […]
Google, Twitter Flaunt Social Stats … It’s Like 2003 All Over Again
Whether on purpose or not, Google and Twitter are having a little back-and-forth this week about the size of their social networks — or, maybe more accurately, about the activity levels on their social networks. Google+ has X amount of users and the +1 button gets served Y times per day. Twitter delivers N tweets […]
Google’s Think Quarterly: An Online Magazine Done The Google Way
Google has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices. The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees. Hal Varian, the company’s chief economist, writes about “data obesity” […]
Yahoo, You Flubbed News About The Future Of Delicious, Not The Press
Yesterday, like many news outlets, we saw a leaked slide that suggested that Yahoo might be closing Delicious. We didn’t publish until we had a statement from Yahoo. That statement clarified nothing. So it’s galling to have Yahoo today acting like the press got it all wrong. Yahoo “Disappointed” Over “Little Context” On the Delicious […]
Google & Facebook: If You’re So Smart, Work It Out!
Last week, things boiled over between Google and Facebook over data sharing. This week, the CEOs from both companies took the stage at Web 2.0 Summit. Despite the obvious conflict, neither CEO would just clearly say what they wanted from the other. It’s a pity two innovative, groundbreaking companies can’t show any innovation when it […]
Google’s New Philosophy: We’re A Portal
After years of refusing the “portal” label, it seems that Google has finally had a change of mind. Google’s new attitude is evident on its Our Philosophy – Ten things we know to be true page. As Eric Goldman points out, that page has changed: On June 3, 2004 (per archive.org), the page said “Google […]
Google Hires Ex-McCain Spokesperson For Top Communications Job
The Wall Street Journal and Reuters are reporting that Google has hired Jill Hazelbaker to replace Matt Furman as head of corporate communications. Most recently Hazelbaker worked for New York Mayor Michael Bloomberg during his successful re-election campaign. Google has historically hired people with Washington experience, but bringing on Hazelbaker may anticipate a somewhat more […]
12 Social Media New Year’s Resolutions For 2010
Since 2010 is right around the corner, I wanted to get a bit proactive on our New Year’s resolutions, and do it social media style. There are so many issues in the social realm that this list could be endless, but I chose the 12 most important items to work on in social media in […]
7 Ways To Act Like An Animal On Twitter
One of the most interesting aspects of social media is the fact that there really aren’t any rules, anyone can use the platform however they want. When it comes to Twitter, a lot of organizations that aren’t associated with cutting edge marketing tactics are using some creative, outside of the box thinking. In fact, some […]
Yahoo Hires Software Exec For Top Communications Job
Yahoo has reportedly hired Eric Brown as head of communications for the company according to the Wall Street Journal. Brown is now VP of corporate relations for NetApp. New Yahoo CMO Elisa Steele also previously worked at NetApp. Brown will directly report to Steele. AllThingsD has Yahoo CEO Carol Bartz’s memo announcing Brown’s hiring: Eric […]
Yahoo Communications Head Jill Nash To Depart
Jill Nash, the head of communications at Yahoo, is leaving the company. According to AllThingsD, Nash is “spent” after the transition from Terry Semel to Jerry Yang and the roller coaster of MicroHoo. She spent two years at the company, originally coming from The GAP. Arguably she had to manage corp. communications during the company’s […]
Content: The Once, Current & Future King Of Big Site SEO
All web sites, whether large or small, have many of the same search engine optimization challenges. Since the beginning of interactive time, it has been a struggle for many business websites to find their voice and to provide meaningful content to the Internet audience. At Agency.com we see this struggle every day, particularly in an […]
SearchBiz: Whetstone Becomes New Google PR Chief; Google And The “M-Word,” & Flickr Founder Criticizes Yahoo
Remember Google losing its head of PR, Elliott Schrage, to Facebook back in May? Google has quietly found a replacement, that of Rachel Whetstone. She formerly headed corporate communications for Google in Europe. Google confirmed to us she was named to the post several weeks ago, though no announcement was made. But her replacement got […]
Google Uses 613 Words About Adding 1 — Privacy — To Its Home Page
Google’s finally added a privacy link to its home page, explaining in 613 words why the company apparently can’t have more than 28 words on its home page. So important is this number that adding the privacy link was an issue that had to go up two Google’s co-founders. Please. On the same day that […]
Megachart & Analysis: Google Executive Management Changes, 2000-2008
With two high-ranking Google executives leaving the Big G within a month’s time, I thought it would be interesting to go back through Google’s executive management page over the years and see how it reflects changes among the higher-ups. Below, there are a series of tables and commentary that hopefully let you understand the shifting […]
Yahoo! Addresses The Troops (And So Does Microsoft)
With all the furor about Microsoft’s potential acquisition of Yahoo!, how do the Yahoo! employees feel about the possibility? Top Yahoo! execs addressed employees on Friday and followed it up with a company-wide email. The email emphasizes that the bid was unsolicited, that no decisions have been made, and that Microsoft’s proposal is one of […]
After A Month, Google Fails The One Hour Guaranteed Press Response Test
Last December, Vint Cerf — Google’s Chief Internet Evangelist — said Google CEO Eric Schmidt will provide official statements to the press, if needed, within an hour. Philipp Lenssen of Google Blogoscoped decided to test that claim. He generated a list of questions from readers and sent them in. A month later, he’s still waiting […]
Live From Google Press Day 2007
Google is holding its first press day outside the United States today. The "big" expected announcement has already happened, the addition of country-specific versions of YouTube. Tony Ruscoe, aside from kindly befriending me at the press dinner last night, is live blogging the conference here at Google Blogoscoped. I’ll pop-up and post short stories or […]
Google: Off-The-Record, Unless Eric Schmidt Is Saying It
I had to love the contrast in two items that hit my feed reader today: one where a talk by Google’s chief internet evangelist Vint Cerf was declared off-the-record by Google, upsetting some people, then another where Google CEO Eric Schmidt was at an off-the-record event but said he wanted the event video uploaded as […]
How To Convince Giant Corporations To Embrace Social Media
During the “Better Ways” panel last week at SMX someone in the audience asked for advice on convincing big corporations to embrace social media marketing. At the time my answer was that there would be a lot of education involved and you should also let them know that you’ll be actively monitoring their reputation to […]