Cost per action (CPA) marketing: The ultimate guide [Updated]
A complete guide to CPA marketing from someone that’s actually done it.
Topic: Google AdSense
Five best SEO plugins for WordPress (Tried & tested)
Compare top picks like Rank Math, Yoast, and more to boost speed, fix issues, and optimize content.
Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
Google AdSense to change how it counts impressions: Begin-to-Render
This change is happening on February 17, 2027 and will result in a change in total impressions.
Google rolls out AI content labels in asset studio
Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.
Google makes passkeys mandatory for Google Ads API users
The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Why you should opt out of Google Search Partners
Learn what Search Partners are, why they usually produce junk traffic, and how to see if you're spending money on these placements.
Google AdSense removes browser back button trigger for vignette ads
This is due to the new Google search penalty for back button hijacking.
Google Ads API to require multi-factor authentication
Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.
Google Ads MCC hacked? Here’s what to do immediately
Here’s a look at how an MCC hack unfolds, what attackers change once inside, and how teams can recover access and clean up the damage.
Google Ads Editor 2.12 adds creative control and campaign flexibility
The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns in Google Ads Editor.
PPC mistakes that humble even experienced marketers
From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.
Google Ads bug blocks edits to Performance Max asset groups
A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
Google Ads adds shortcut button to Change history
Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.
Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control
Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.
The implosion of the blogging-for-dollars revenue model
Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next.
What are PBNs? Risks, rewards & SEO implications explained
PBNs promise fast links—but at what cost? Learn how private blog networks work, why they’re risky, and what to consider before using them in SEO strategy.
Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
Google Ads Editor 2.10 drops
Google Ads Editor 2.10 brings new AI features, improved targeting options, and streamlined creative tools.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Google Display Network explained: Your quick guide to GDN
Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.
Google is testing ads in third-party AI chatbot conversations
Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Google Ads Editor 2.9 brings 8 new features for advertisers
Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google Ads Editor 2.8 launches with AI image generation
Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.
YouTube adds channel-level ad category blocking controls
Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.
Google cracks down on ad policy violators with harsh new penalties
Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension
Mastering Performance Max using scripts
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
Google wins $1.7B EU antitrust fine appeal
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Google AdSense launches new Ad Intents format for Auto ads
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Google Ads Editor version 2.6 launches with 8 new features
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.