Hitwise: Bing Has Chipped Away 5 Percent Of Google’s Search Share Over Past Year

Google continues to hold a death-grip on search market share in the U.S., but Experian Hitwise says that Bing has taken five percent of Google’s market share in the last 12 months.

According to Hitwise’s market share stats for May 2012, Google accounted for 65 percent of all U.S. searches — down from 68 percent a year ago. Meanwhile, Bing-powered searches in May accounted for 28.1 percent, which is up from 26.8 percent last year at this time.

That’s a five percent year-over-year decline for Google, and a five percent gain for Bing-powered search share.

hitwise-may12

Hitwise credits Yahoo with two consecutive months of search gains. For the sake of comparison, comScore recently reported that Yahoo’s search share has dropped for nine consecutive months.

Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.facebook.com/sweta.srivastava.1420 Sweta Srivastava

    Hey Matt,

    How come it decline by 5%. last year it was around 68% and this year it is about 65%. So it is declined 3% not 5%. Please explain……….

  • http://roshanjoshi.com.np Roshan

    @facebook-100002385765935:disqus you can simply use the formula [(this year)-(last year)] / last year to get the year to year change

  • Durant Imboden

    ComScore is likely to tell a different story, but in any case, isn’t it time for rating services to learn that the Internet is global?

  • http://twitter.com/eppievojt Eppie Vojt

    It’s a 5% relative decrease. The 3% decrease you’re noting is the absolute decrease.

  • http://profile.yahoo.com/QWBSYCW5QHLK76ZNFZLBM72P4I Henrietta

    My ńeighboŕ’s mŏther-iń-ląw Maḱes $8O houŕly on the laptoṗ. She has bėėn out of w0rḱ for 7 Ṁonths but ląst Ṁonth her ińcome wąs $8734 just worḱińg on thė laṖt0Ṗ for a ƒew hours. Gŏ to this web siṫe and ŕead morė.. C&#97shLazy.com

  • Steven Fung

    How about Google-powered Search?

  • http://profile.yahoo.com/WF3LIVKESUNEOZP5CUC5QAYSO4 Cheryl

    Yes!  The more people go to Bing as their search engine of choice, the less power will be given to Google.  Absolute power corrupts absolutely.

  • Mohammed Imran

    gooogle destroy his self by latest panda and penguin updates and de value organic search efforts. i can see bing in place of google for organic preferable engine in coming future.

  • Fikret besikci

    Congratulations and thank you  … http://www.yapi-mantolama.com

  • http://www.webstatsart.com/ Webstats Art

    I doubt it makes much difference right now but good luck to them.

  • http://www.facebook.com/licitatiijuridice Licitatii Juridice

    You are the best

    http://www.licitatiijuridice.ro
     

  • http://profile.yahoo.com/RLEZ5ACMZU5LEQSHY56FMQIQ5E Jonathan

    My ńeighboŕ’s mŏther-iń-ląw Maḱes $8O houŕly on the laptoṗ. She has bėėn out of w0rḱ for 7 Ṁonths but ląst Ṁonth her ińcome wąs $8734 just worḱińg on thė laṖt0Ṗ for a ƒew hours. Gŏ to this web siṫe and ŕead morė.. C&#97shLazy.com

  • http://www.facebook.com/profile.php?id=585917385 Mayank Goyal

    I mistook it at first glace too. The numbers mentioned above are a fixed value, out of 100%, but the 5% is the percentage of decline they suffered. i.e.
    (68.11-65.02)/68.11

    EDIT: @Eppie, It was meant to be a reply to Sweta, not you.

  • Gab illuminea

    Matt, it’s great to share these stats but your headline is a bit sensationalist. Five percent of Google’s search share – i.e. 3% of searches – hasn’t gone to Bing. Bing has gained 1.3% of search share per this study. So Bing gained maybe 2.3% of Google’s share of searches.

  • http://twitter.com/johnelincoln John E Lincoln

    Go Bing!

  • http://profile.yahoo.com/SVAYT46A7XTJILJSUHA5YXWNWQ Lorna

    My ńeighboŕ’s mŏther-iń-ląw Maḱes $8O houŕly on the laptoṗ. She has bėėn out of w0rḱ for 7 Ṁonths but ląst Ṁonth her ińcome wąs $8734 just worḱińg on thė laṖt0Ṗ for a ƒew hours. Gŏ to this web siṫe and ŕead morė.. C&#97shLazy.com

  • Alan

    I didn’t think I would see the day when I hoped that Microsoft would gain at Googles expense. However that day has definitely come. I am happy Bing is gaining at Googles expense. I hope this continues. Google has taken the mantle of Bully away from Microsoft. Microsoft used to be the the stifler of innovation now Google has taken that upon itself. 

  • http://www.facebook.com/profile.php?id=1156805760 Sam Insomniac

    Buhahaha! All that bing needs now is some time !

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