Internet Ad Revenue Hit Record High In Q4 2009

Recession? Economic slowdown? Financial gloom-and-doom? Not online, and not as far as Internet advertising is concerned. The Interactive Advertising Bureau (IAB) says that U.S. online ad revenue hit an all-time high of $6.3 billion in Q4 of 2009, a 2.6% increase over the fourth quarter of 2008 and a 14% increase over Q3 of 2009.

My overdramatic opening sentence aside, the economic downturn obviously did impact online advertising last year: The IAB says U.S. ad revenues for all of 2009 dropped 3.4% from 2008 to $22.7 billion.

Search and display ads continue to be the strongest ad formats, with 47% and 35% of all online ad spending, respectively. Digital video ads were a strong piece of Display’s total, showing a 39% increase from 2008 to 2009.

online-ad-spend

Classified ads took a big hit, dropping by 29% from 2008 to 2009.

There’s more discussion on Techmeme.

Related Topics: Channel: SEM | Search Ads: General | Search Ads: Video | Search Marketing: General | Stats: General

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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