Chasing after one specific keyword set can not only be frustrating, but also inefficient. The marriage of keyword research and content can result in strong, targeted pages that perform, reach the ideal demographic, and result in conversions -- if you're willing to test and think "outside the box."
Targeting keywords solely because they have a high search volume isn't necessarily the best way to go about creating your keyword roadmap for on-site copy and inbound tactics. As selfish as we like to be with keyword targeting, it can't exist as its own siloed research anymore.
At the end of [...]
Related Topics: Channel: SEO | Keywords & Content | SEO: Keyword Research