SEO: Keyword Research
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Study: Top-ranking page in Google ranks for a thousand other queries, too
Should you optimize a single page for one keyword phrase? This study might say...
The complete guide to optimizing content for SEO (with checklist)
Google has stated that "content" is among its top three ranking factors, but what makes content "good" from an SEO perspective? Columnist Nate...
5 quick SEO wins for new clients
Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is...
The problem with obsessive rank tracking
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why...
Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the...
Will my organic rankings suffer if I don’t have a blog?
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging...
Keyword SWOT analysis: Finding your content opportunities
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a...
Study shows search terms with the very worst (and best) click-through rates
A new study uncovers a slew of search terms that aren't earning their fair share of clicks in the search engine results...
Why SEO should always complement your content marketing
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will...
Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the...
13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is...
Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for...
Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research...
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his...
The definitive SEO audit part 2 of 3: Content and on-site
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right...
7 types of keywords to boost your SEO strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and...
The benefits of creating a purpose-driven SEO strategy
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with...
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content...
Keyword research: a key element of SEO & content marketing
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be...
How to map keyword strategy to B2B buyer intent
To ensure that you're providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on...
