Google Offers New Keyword Research Tool

Sep 24, 2009 at 10:20am ET by Barry Schwartz

I reported at the Search Engine Roundtable this morning that Google has a beta version of a new keyword tool available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.

If you don’t see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig deeper into it yourself.

Here is that screen capture:

For a larger view of this screen shot, click here.

Postscript: Google has blogged about the updated tool at the AdWords Blog. Just want to clarify, that this keyword tool will ultimately replace the existing tool.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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4 COMMENTS ON Google Offers New Keyword Research Tool

Tim Cohn, September 24th, 2009 at 10:59 am ET:

I have the Opportunities tab in all of my accounts and the keyword tool but no Beta.

Misc.info, September 24th, 2009 at 4:59 pm ET:

Since some people don’t have access to this tool directly from your AdWords account, you can access it by using the following URL:

https://adwords.google.com/o/Targeting/Explorer?__u=ACCOUNT&__c=CAMPAIGN

But, you must replace the ACCOUNT & CAMPAIGN with the actual numbers for your URL in AdWords.

To get this just login to adwords and click any of your capaigns. Then you will see the URL will have u=(some number) and c=(somenumber). u being your account number and c being your campaing number.

Paste those numbers into the above and you will have access to the tool.

Stephen

osbro, October 8th, 2009 at 8:11 am ET:

Isn’t that tool pretty similar to Google’s search based Keyword Tool? Are there really any extra benefits in using that new tool which is still in Beta?

Sharon Davis, October 13th, 2009 at 5:38 pm ET:

Keywords are the blood of search marketing (PPC and SEO), the more keyword tool out there the better.

Wordstream.com just came out with its version of free keyword tool.

And I just stumbled to another interesting keyword tool, ispionage.com.

The cool thing about ispionage keyword tool is that you can gather your keywords into a bag, clean them up and start grouping them, all in a single workflow. A real time saver.

BTW, I’m a tool junkie :)

Thanks for sharing the info Barry,

Sharon

Google Offers New Keyword Research Tool

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